PUMA and Coca‑Cola® have come together for a nostalgic collaboration that celebrates the special heritage of both brands with a new co-branded collection, now available in the Middle East.
The collection encompasses both footwear and apparel, including classic PUMA silhouettes and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a retro color palette and Coca‑Cola’s classic pinstripes on select items. The footwear collection features thoughtful touches like co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.
The collection’s first drop also includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus cut and sew items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day.
Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe, updated for 2022 to feature classic details fused with modern design elements. PUMA’s instantly recognizable Suede is also reinterpreted with Coca‑Cola’s timeless branding, while the accompanying Wilo slide takes the party poolside.
About the Campaign
The PUMA x Coca‑Cola campaign exudes Americana, transports us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other efemera of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration.
To inject a local twist into the campaign, PUMA takes you on a tour of the Coca‑Cola factory in the UAE with a vibrant group of local talent, including a rising artist, a DJ, and a budding journalist. They made their way through the bustling factory floor to a warehouse with ceiling-high containers filled with Coca‑Cola beverages.
Drop one of the PUMA x Coca‑Cola 2022 collaboration will be available starting August 11, 2022 from PUMA.com and select retailers. Drop two will be released later in 2022, be sure to follow @PUMAME to learn more.