On 25 November, rising stars Tamtam and Felukah will debut Coca‑Cola’s official FIFA World Cup™ anthem – A Kind of Magic (Coke Studio Mix for the FIFA World Cup 2022™), – to Qatari audiences during a spectacular live show at the FIFA Fan Festival™ in Al Bidda Park before the much-anticipated showdown between England vs USA. at 11pm.
A powerful rework of the 1986 hit, Coca‑Cola, Coke Studios and Universal Music Group (UMG) unveiled the reimagining of Queen’s classic song ‘A Kind Of Magic’ ahead of the most anticipated sporting event of the year in October.
Following the international release – a key milestone of Coca‑Cola’s Believing is Magic campaign – the live performance of the track will host soulful Saudi Arabian singer-songwriter, Tamtam and Egyptian neo-soul and rap sensation, Felukah on the festival’s mainstage.
“We take pride in our ability to bring homegrown talent like Tamtam and Felukah to one of the biggest global stages – the FIFA World Cup™,” said Claudia Navarro, VP of Marketing, Eurasia & Middle East, The Coca‑Cola Company. “The opportunity to have both of these spectacular artists perform in front of fans from around the world personifies our philosophy of a global brand with truly local roots. We hope that in the process of seeing them perform and looking at their journey, young talent and those that dare to believe around the world are inspired to follow their dreams while enjoying the real magic of the Coca‑Cola FIFA World Cup anthem.”
A Kind of Magic (Coke Studio Mix for the FIFA World Cup 2022™) is now available on Coke Studio™.