Saudi Media Company (SMC), operators of Mrsool Park, and The Coca‑Cola Company Middle East have signed a strategic partnership for Coca‑Cola to become the official refreshment partner during the 2022-2023 Saudi Premier League (SPL) season.
The partnership is aligned with SMC’s strategic plans to achieve the highest standards of sports investment at Mrsool Park with the aim of developing and sustaining resources to achieve the Kingdom’s 2030 Vision goals to boost sports across Saudi Arabia.
Mr. Khalid AlKhudair, CEO of SMC, said: “This partnership comes in line with the objective of the Kingdom’s 2030 vision promoting sports investment to make the capital of Riyadh a global destination in the sports and entertainment domain. This agreement will contribute to achieving our strategic goals to make Mrsool Park the preferred destination for local, regional and international companies who would want to invest in the field of sports and entertainment.”
Hanna Haddad, Saudi Arabia Franchise Director, The Coca‑Cola Company Middle East, said: “We are extremely proud to enter this partnership with SMC. Sports are a part of Coca‑Cola’s DNA, and we view this opportunity as a chance to have a positive impact on the sport and the community. An important milestone for our involvement in Saudi football, Coca‑Cola has been historically linked to football and, like other global and local partnerships, we look forward to empowering the sector through our association with Mrsool Park.”
Deepak Kaul, General Manager for The Coca‑Cola Bottling Company of Saudi Arabia, added: “Mrsool Park represents the incredible journey that Saudi Arabia has been on to cultivate sporting excellence, and our partnership with SMC to be the official refreshment partner at the stadium made perfect sense. We are extremely proud to play a part in the continued development of the Kingdom’s sporting destinations.”
As part of the partnership Coca‑Cola will supply its brands Coca‑Cola, Sprite, Fanta and Arwa water throughout Mrsool Park during the tournament.
SMC is one of the largest companies in the Middle East providing innovative solutions in advertising, sports, and entertainment marketing.