Coca‑Cola has signed a monumental 10-year agreement for the exclusive naming and on-site rights of Dubai’s brand new indoor multipurpose arena, placing it at the heart of the entertainment industry in the MENA region. With music and culture forming part of the fabric and heritage of Coca‑Cola, the Coca‑Cola Arena, the biggest of its kind between Istanbul and Singapore, will create experiences and lifelong memories.
Boasting an impressive seating capacity of 17,000, the newly branded Coca‑Cola Arena will open in June 2019. The arena will offer residents and tourists an extraordinary range of entertainment including international, Arabic and Bollywood concerts, high-profile sport, comedy, gala dinners, conferences and family and corporate events.
Reflecting Coca‑Cola’s true commitment to sustainability, its 2030 environmental goals and Dubai’s vision to become a smart and sustainable city, the Coca‑Cola Arena will be a complete sustainable venue.
The arena promises to be a jewel in the crown for The Coca‑Cola Company with the ability to host large scale live events 365 days a year, and features a sustainable design, including innovative elements such as humidity capture A/C units, light and water sensors, LED lights and organic composter.
Murat Ozgel, General Manager of Coca‑Cola Middle East and Deputy President of Coca‑Cola Middle East and North Africa said: “We are proud to be a part of this highly anticipated entertainment destination, which demonstrates our commitment to the region. The Cola-Cola Arena will build on Dubai’s thriving entertainment industry, positively contributing to the city’s ambitions to become a world-leading metropolis. The Arena will create another iconic landmark in the city attracting visitors from across the world.”
“In line with Dubai’s vision to create a smart and sustainable city, we are committed to making the Coca‑Cola Arena a sustainable venue in line with our 2030 Environmental Goals,” Ozgel added.
The Coca‑Cola Arena will undoubtedly play a pivotal role in developing the city’s thriving entertainment scene and creating a world-leading metropolis to rival New York Tokyo, Paris and London.