Australia, 27 March 2023: Coca‑Cola Australia has launched its latest flavour, Coca‑Cola Raspberry Zero Sugar. Combining the refreshing taste of Coca‑Cola, with a hint of raspberry flavour and zero sugar, the new soft drink is set to tantalise tastebuds.
Now available in 600mL bottles in convenience and petrol stations across the country, Coca‑Cola Raspberry Zero Sugar is the latest addition to Coca‑Cola's zero sugar portfolio.
“At Coca‑Cola, we’re always evolving our product portfolio to provide more of what people want, and we are thrilled to introduce Coca‑Cola Raspberry Zero Sugar to our Australian consumers," said Kate Miller, Coca‑Cola Marketing Director – South Pacific said. "We understand that people are looking for more low and no sugar options, and this new flavour is an exciting addition to our existing zero sugar range.
“We believe this new flavour will be a hit among consumers. Coca‑Cola Raspberry was available for a limited time in 2019 and we’re very excited to be able to bring back the oh so refreshing raspberry taste, without the sugar. It’s a taste beyond words and we can’t wait for Aussies to try it!”
A marketing campaign will support the launch of Coca‑Cola Raspberry Zero Sugar across social, digital, outdoor and in-store.