At Coca‑Cola, our climate and packaging strategies are intertwined. That’s why, according to our World Without Waste vision (see below) materials should be reused and recycled as part of a circular economy, dramatically lower carbon emissions and climate impacts.

Because packaging accounts for around 40% of our overall carbon footprint (percentages vary among different Member States), our World Without Waste efforts are essential to meeting our greenhouse gas (GHG) emissions reduction targets as well as reaching Net Zero.

We’re reducing our carbon footprint by lightweighting our packaging, incorporating more recycled and renewable material in our packaging, investing in local recycling and collection programs, and increasing our use of reusable packaging. And we continue to rethink our beverage packaging to become more sustainable, and to explore options to increase reuse.

Cola-Cola’s World Without Waste strategy is aligned with the EU Commission’s Packaging and Packaging Waste Regulation (PPWR) proposal. Both aspire to do more with less, recognise the intertwined nature of the packaging and climate strategies, support the waste hierarchy, and in this vein, reuse, high collection rates, as well as an enhanced use of recycled content.

A case study of the current and potential future situation from Germany shows the challenge.

To overcome these challenge, we have to set the right enabling conditions. We outline our view of what these are in the position paper which touches upon the enabling conditions to scale collection, use of recycled content and reuse, in Europe.

We are ready to do our party. Because we believe that through close cooperation between governments, the industry, organisations and the general public we can reach our common goals for a sustainable future.