Developed by a team of company experts from around the world and launched in Latin America in September this year, Topo Chico Hard Seltzer is a sparkling water with alcohol and natural flavours.
The new drink is inspired by the 125-year old Topo Chico sparkling mineral water brand, which has long been a popular mixer for bartenders and mixologists in the US and Latin America. Topo Chico Hard Seltzer moves this longstanding brand into the dynamic hard seltzer beverage category, which continues to grow in popularity with more and more consumers.
Topo Chico Hard Seltzer in Ireland and Northern Ireland will be available in 330ml sleek aluminum cans in three flavours: Tangy Lemon Lime, Tropical Mango and Cherry Acai. Each flavor is gluten-free, has 96 calories, two grams of sugar and 4.7 percent alcohol by volume (ABV).
Petre Sandru, Country Manager, Coca‑Cola Ireland, commented: “We’re really excited to launch Topo Chico Hard Seltzer across the island of Ireland. Topo Chico Hard Seltzer is a fantastic product and we’re delighted we can offer this now to our consumers as a choice in the growing hard seltzer category. With the strength of our system behind it, we believe Topo Chico Hard Seltzer will be successful in Ireland and Northern Ireland, and more importantly, offer consumers something new and delicious.”
Miles Karemacher, General Manager, Coca‑Cola HBC Ireland and Northern Ireland also said, “Topo Chico Hard Seltzer is fantastic addition to our growing portfolio. It builds on our strategy to diversify our range; providing the drinks that our customers want, serving more occasions and channels. We look forward to working in partnership with Coca‑Cola Ireland to grow the strength and breadth of the brand across the island.”
Topo Chico will be available in select grocery outlets in Ireland and independent off licences in the Republic of Ireland and Northern Ireland from mid-November and will expand to all off-trade outlets in early 2021.
Coca‑Cola remains committed to developing a diverse portfolio of brands that respond to different consumer expectations and need-states as a total beverage company. Over the last ten years in Ireland, Coca‑Cola has launched more than 40 new drinks to suit varying needs and lifestyles. Recent innovations include Glaceau Smartwater, Fuzetea, Schweppes Elderflower Tonic, Coca‑Cola Energy, with and without sugar, and, most recently Costa Coffee; now offered in a range of formats including roast and ground beans, pods, and ready-to-drink variants.
Topo Chico Hard Seltzer packaging marries the rich history of the Topo Chico brand with bold, new accents. The packaging features a new logo with a signature yellow stripe and festive colours that highlight its different flavours. The launch will be supported by an integrated marketing campaign focused on digital channels.
Topo Chico Hard Selzter will launch with the support of significant above-the-line investment to include TV, out-of-home, digital and social media activations. Responsible marketing will be a cornerstone of all activities.
All marketing activity will uphold the principles of The Coca‑Cola Company’s Global Responsible Alcohol Marketing Policy (‘Policy’).This has been developed to ensure that we grow our alcohol brands in a responsible, sustainable way, including that our marketing does not appeal to people under the legal purchase age (LPA).
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About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca‑Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.