How can I start a Coca‑Cola collection? Where should I look?

With so many items, events and collectors, how does someone get started creating their own personal collection? You can:

• Find current collectibles at the Coca‑Cola store online, the Coca‑Cola Store at the World of Coca‑Cola in Atlanta, or the Coca‑Cola Store in Las Vegas or Orlando.
• For vintage collectibles, you may wish to consult The Coca‑Cola Collectors Club, a non-profit, grass-roots organization run by collectors.