Fahad Ashrag

Vice President & General Manager Pakistan

Fahad joined The Coca‑Cola Export Corporation, Pakistan & Afghanistan Region from Reckitt Benckiser where he has spent most of his career in various local and global marketing roles in Pakistan, the UAE, South Africa & CHQ in the UK, before taking on his recent assignment as Chief Executive and GM Health for Pakistan & Afghanistan. Over the years, Fahad has consistently driven his teams to deliver strong business performances while setting up multiple global best practices on brands like Dettol, Veet, Strepsils, Finish, and Vanish.

In his most recent role as a General Manager, he has led the restructuring of the organization & portfolio to drive better focus, achieved highest ever market share on Dettol, championed a significant improvement in D&I scores and set into action a purpose-led agenda called 'Hoga Saaf Pakistan' in collaboration with the Government. Fahad holds an MBA in Marketing from the Institute of Business Administration in Pakistan.