Coke Stduio Nu.WAV
FAQ
Coke Studio Nu.WAV is a new platform within the wider Coke Studio ecosystem, created to provide greater space for established and emerging artists, producers and creative collaborators to bring their own identities and approaches to the music. It grows from the legacy Coke Studio has built over nearly two decades while creating a different kind of creative exchange around a new generation of Pakistani music and culture.
It is not simply about discovering new singers. Nu.WAV brings together music, filmmaking, design, dance, visual culture and other creative disciplines as part of a wider creative ecosystem.
No. Nu.WAV should not be understood as Coke Studio Season 16 or as a replacement for the main Coke Studio format.
It is a distinct platform growing from the broader Coke Studio ecosystem, with its own creative approach, talent mix and identity.
A central difference is the creative structure. Where a Coke Studio season may carry a stronger unifying creative direction across the overall body of work, Nu.WAV deliberately allows individual artists and producers greater autonomy.
There is no expectation that every song must arrive at the same sonic destination. Different producers, artists and filmmakers bring their own perspectives, allowing each release to retain its distinct creative fingerprints while remaining part of the larger Coke Studio ecosystem.
No. The platform deliberately creates conversations between different stages of creative experience. Nu.WAV brings established names together with emerging voices and independent artists, supported by experienced producers, filmmakers and creative collaborators.
The intention is not to divide talent into “new” and “old”, but to create collaborations that might not otherwise happen.
The Nu.WAV Portal created a direct route through which emerging talent could put themselves forward for consideration. Consumers could access the platform through QR codes linked to Coca‑Cola bottles and submit their talent across creative categories, including singing, dancing and other disciplines.
The initiative transformed an everyday interaction with Coca‑Cola into an opportunity for aspiring creators to make their work visible.
The Nu.WAV Portal received thousands of entries from across Pakistan.
These submissions were reviewed and shortlisted, creating both a route into the Nu.WAV artist ecosystem and a much wider pool of promising creative talent.
No. The ambition behind the Portal extends beyond vocalists. Nu.WAV is interested in a wider creative generation, including musicians, instrumentalists, dancers, producers, remix artists, visual artists and other creators. This broader discovery philosophy remains part of the platform. The strategy similarly positions Portal Finds across cover artists, instrumentalists, dancers, producers/remixes, visual artists, fan showcases and creator spotlights.
Yes. Aaryan SDQ was identified through the Nu.WAV Portal process and went on to become part of the artist lineup.
Nu.WAV 2026 brings together Aaryan SDQ, Afusic, Asim Azhar, Hasan Raheem, Izz Chughtai, Maanu, Sabaat Batin, Shae Gill, Young Stunners and Zoha Waseem.
Abdullah Kasumbi, Ali Soomro, Jokhay, Rovalio, Talal Qureshi and Umair. The involvement of multiple producers is central to the Nu.WAV philosophy, allowing individual records to retain distinct musical identities rather than being shaped towards one uniform sound.
Kamal Khan serves as Executive Producer for Coke Studio Nu.WAV.
An award-winning filmmaker and director, and a longstanding Coke Studio collaborator, Kamal has curated the wider creative journey while giving artists, producers, filmmakers and collaborators room to retain their individual identities.
The Portal demonstrated the scale and diversity of creative talent across Pakistan. How that discovery evolves in future will be shared by Coke Studio at the appropriate time.