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Coca‑Cola, in partnership with the Government of Gilgit-Baltistan, has initiated the Waste-Free Gilgit-Baltistan Program

The Waste-Free Gilgit-Baltistan Program promotes sustainable tourism and environmental conservation and aligns with Coca‑Cola's global initiative to make all packaging recyclable by 2025 and use at least 50% recycled material in packaging by 2030.

Major Initiatives

WHY GILGIT-BALISTAN?

Millions of tourists visit the region annually

The region is home to some of the world's highest peaks, including K-2, Rakaposhi, and Nanga-Parbat

Gilgit-Baltistan has many glaciers, the main source of water for rivers running