Coca‑Cola Singapore Launches The Galactic Hunt For Limited Edition Lighted Bottles
12/04/2019
9 Days over 3 Weekends
45 Secret Locations
8,000 Lighted Star Wars: The Rise of Skywalker Coca‑Cola No Sugar Bottles Up for Grabs*
The Galactic Hunt will take place over three weekends – 6 to 8 December, 13 to 15 December, and 20 to 22 December – with 8,000 lighted Star Wars: The Rise of Skywalker Coca‑Cola No Sugar bottles up for grabs*. Fans will have to figure out these secret locations by solving riddles released through Coca‑Cola Singapore’s social media.
How it works
- The night before each day of activation at 10pm, there will be five riddles released through Coca- Cola Singapore’s Facebook and Instagram, and the official campaign website, for fans to solve.
- The answer to each riddle will lead fans to the location of a gatekeeper for the lighted Coca‑Cola No Sugar bottles and will hand them a special pass.
- The special pass will allow fans to purchase a lighted bottle at the nearest 7-Eleven outlet, at the regular price of a Coca‑Cola No Sugar 500ml PET bottle. Passes are redeemable from the gatekeeper from 12pm to 8pm each day and will need to be used to purchase a lighted bottle by 9pm on the same day.
In short, look out for the riddle on Coca‑Cola Singapore’s social media or campaign website, solve it, locate the gatekeeper, and get your pass to purchase your lighted Coca‑Cola No Sugar bottle at selected 7-Eleven outlets.
This hunt is part of the ongoing “Full Force No Sugar Campaign” from 30 October to 31 December 2019, ahead of the release of the final movie from the Skywalker saga, “Star Wars: The Rise of Skywalker” which premieres on 19 December 2019 in Singapore.
“We are excited to be launching the world’s first lighted Star Wars: The Rise of Skywalker Coca- Cola No Sugar bottles here in Singapore. We know how special the iconic lightsaber is to the Star Wars universe and its fans, so we wanted to bring this to life and deliver a one-of-a-kind experience through innovative packaging and a fun activation for consumers. We wish them all good luck hunting and may the Force be with you!” said Lim Kean Yew, Integrated Marketing Communications Director for Coca‑Cola Singapore.
In addition to this hunt, fans of Coca‑Cola and Star Wars will also be able to get their hands on Star Wars merchandise such as rolltop backpacks, drawstring bags, lunch bags, and Royal Selangor R2-D2 canisters through the “Full Force No Sugar Campaign” contest.
Fans may participate in the contest by simply purchasing any Coca‑Cola No Sugar 500ml PET bottle at any 7-Eleven outlets and submitting their proof of purchase at http://www.coca-cola.com.sg/en starwarstros. Alternatively, from 1 December to 31 December 2019, they can also purchase any Popcorn Combo with Coca‑Cola No Sugar at any Golden Village, Cathay Cineplexes as well as Shaw Theatres venues and send their proof of purchase via WhatsApp to +65 9426 2960.
For more information on the “Galactic Hunt” and “Full Force No Sugar Campaign”, please visit http://www.coca-cola.com.sg/en starwarstros.
*Terms and conditions apply.
For media queries, please contact:
White Rook Advisory, on behalf of Coca‑Cola Singapore
Pang Yan Wei
Director
Contact Number: +65 9003 5436
Email: yanwei@white-rook.com
About Coca‑Cola Singapore
The Coca‑Cola system in Singapore manufactures, markets and distributes more than 40 different beverages options in Singapore, of which 60 percent are lower or no sugar options to help people in Singapore enjoy the great tastes they know and love while managing their sugar intake. In addition to our namesake Coca‑Cola drinks, some of our leading brands in Singapore include: Fanta, Sprite, A&W, Schweppes, Minute Maid juices, Aquarius isotonic drinks, Heaven and Earth teas, Authentic Tea House, Georgia coffee, Dasani waters, glacéau vitaminwater and Zico coconut water. Coca‑Cola has been refreshing Singaporeans for over 80 years and is committed to making a lasting, positive difference in the local community.
For more information about Coca‑Cola Singapore visit: http://www.coca-cola.com.sg/en.
About Star Wars: The Rise of Skywalker
Lucasfilm and director J.J. Abrams join forces once again to take viewers on an epic journey to a galaxy far, far away with Star Wars: The Rise of Skywalker, the riveting conclusion of the seminal Skywalker saga, where new legends will be born and the final battle for freedom is yet to come. Star Wars: The Rise of Skywalker opens in U.S. theaters on 20 December.
The film stars Carrie Fisher, Mark Hamill, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Anthony Daniels, Naomi Ackie, Domhnall Gleeson, Richard E. Grant, Lupita Nyong’o, Keri Russell, Joonas Suotamo, Kelly Marie Tran, and Billy Dee Williams.
Star Wars: The Rise of Skywalker is directed by J.J. Abrams and produced by Kathleen Kennedy, Abrams and Michelle Rejwan. Callum Greene,Tommy Gormley and Jason McGatlin serve as executive producers. Star Wars: The Rise of Skywalker was written by J.J. Abrams & Chris Terrio and opens in cinemas on 19 December.