Topo Chico® Hard Seltzer launches in Singapore
Inspired by the 125-year-old Topo Chico sparkling mineral water brand, popular with mixologists in the US and Latin America
06/21/2021
Singapore, June 22, 2021 – Coca‑Cola Singapore has officially launched Topo Chico® Hard Seltzer, a new hard seltzer beverage that blends sparkling water with alcohol and natural flavours, offering a light, refreshing taste.
Crafted in partnership with leading bartenders, Topo Chico Hard Seltzer will be available in 355ml aluminium cans and in three delicious flavours: Pineapple Twist, Strawberry Guava, and Tangy Lemon Lime.
Each flavour has between 102 and 103 calories, two grams of sugar per can, and 4.7 percent alcohol by volume (ABV). Topo Chico Hard Seltzer is also free of preservatives, artificial flavours and gluten, and comes with added minerals for taste.
“At Coca‑Cola, we’re developing a beverage portfolio that keeps up with the experiences our consumers want. Topo Chico Hard Seltzer is a fantastic product that we’ve spent many months perfecting the recipes for, ensuring it is a great-tasting hard seltzer beverage with unique flavour notes and a refreshing taste,” said Martyn Ferguson, Marketing Director, Emerging Brands, Coca‑Cola ASEAN and South Pacific.
Coca‑Cola Singapore has appointed Octopus Group as its authorised distributor for Topo Chico Hard Seltzer. Octopus Group has an extensive network that will help to launch the product at scale.
“We’re proud to be working with Coca‑Cola Singapore as their distributor for Topo Chico Hard Seltzer. Like Coca‑Cola, we’re passionate about bringing great beverages to consumers with our world-class logistics network, and we’re excited to introduce Topo Chico Hard Seltzer to consumers in Singapore,” said Matthew Ruscoe, Managing Director, Octopus Group.
Topo Chico Hard Seltzer is available at selected supermarkets, convenience stores, e-commerce platforms, as well as restaurants and bars in Singapore[1].
Globally, Coca‑Cola adheres to a strict Global Responsible Marketing Policy to ensure that the company grows their alcohol brands, such as Topo Chico Hard Seltzer, in a responsible and sustainable way. This policy includes championing responsible consumption and marketing that does not appeal to people under the legal purchase age (LPA).
For more information on Topo Chico Hard Seltzer, please visit: https://sg.topochico.com/
[1] Refer to Appendix 1 for full list of outlets
Check out Topo Chico Hard Seltzer’s Facebook and Instagram:
Supermarkets | Convience Stores | E-commerce | Restaurants/Bars |
- FairPrice | - Cheers | - Cellaboration | - Panamericana |
About Coca‑Cola in Singapore
The Coca‑Cola system manufactures, markets and distributes more than 40 different beverages options in Singapore, of which over 85 percent are lower or no sugar options to help people in Singapore enjoy the great tastes they know and love while managing their sugar intake. In addition to our namesake Coca‑Cola drinks, some of our leading brands in Singapore include Fanta, Sprite, Authentic Tea House, Heaven and Earth, A&W, Schweppes, Minute Maid, Georgia, Dasani, glacéau vitaminwater. Coca‑Cola has been refreshing Singapore for over 80 years and is committed to making a lasting, positive difference in the local community. For more information about Coca‑Cola Singapore, visit: Coca‑Cola Singapore
About Octopus Group
Octopus Group is a dynamic family of companies specialising in the import, distribution and marketing of beverages in Southeast Asia. Our portfolio represents a wide range of local and international brands with well-known provenance, heritage and history that resonate with all trade and consumer sectors. Established since 2002, Octopus Group holds a full spectrum of services supporting the steady growth of our business, including world-class logistics and warehousing, extensive infrastructure, sales and marketing expertise, wholesaler management, brand management and activation.