With the UEFA EURO 2024 in full swing, the Coca‑Cola Fanzone by McGettigan’s in Media City, Dubai, continues Coca‑Cola’s legacy of bringing world class entertainment and sports experiences closer to fans. Building on the success of the Coca‑Cola FIFA World Cup Fanzones in 2022, it provides THE ultimate EURO 2024 match viewing experience.

Showing every one of the 51 EURO games live, the venue – created in partnership with McGettigan’s – encapsulates the energy and excitement of the game, with the biggest screen in the city, fun activities, live music and entertainment, plus the energy of nearly 4,000 fans – all with a Coke in hand.  As the tournament progresses and the competition becomes more intense, the venue is set to bring thousands more people together to experience the highs and the lows of every match, united in their shared passion for the beautiful game.

Creating locally relevant activations and experiences for UEFA EURO 2024 builds on Coca‑Cola’s three-decade partnership with the tournament as the official non-alcoholic beverage sponsor and highlights the brand’s role in uniting people and providing fans with unforgettable and innovative experiences.