Coca‑Cola joins forces with Tomorrowland, one of the biggest and most influential music festivals in the world

This summer, Coca‑Cola™ & Tomorrowland invite music lovers across Europe to “FEEL Every BEAT of Tomorrow, TODAY™”

ANNOUNCEMENT: Brussels, 11th May After a two-year hiatus, where key pillars of the music industry were disrupted – especially live events - Coca‑Cola™ is bringing together the unexpected and unconventional to bring fans closer to unforgettable music experiences, both in real life and across digital. 

This year, kicking off at Tomorrowland, Coca‑Cola™ will give fans the ultimate music refresh through festival partnerships, real-time broadcasts and unique content.

Tomorrowland is one of the biggest and most influential festivals in Europe. It is a highly coveted once in a lifetime experience and this summer Tomorrowland will welcome over 200,000 weekly visitors over three incredible weekends from 15th – 31st July.

This year, Tomorrowland features a legendary artist line-up, of over 700 acts, during the three-weekends 2022 edition. The world will come together in one magical place, where all are equal and unite as one - symbolizing the Tomorrowland values of freedom, love, respect, diversity and solidarity.

Coca‑Cola™ and Tomorrowland share common values: Togetherness, love, unity and magic – believing that we can all “feel every beat of tomorrow, today™”.

A Coca‑Cola™ consumer promotion will run across Europe, and it will offer the possibility for winners to experience the ultimate music refresh: 

• Bring people together and sharing unforgettable magical music experiences
• Immersive in-person brand experiences on the festival area
• Backstage and behind the scenes access which will allow fans to get closer to their favourite artists

Last but not least, Coca‑Cola™ will bring the Tomorrowland atmosphere through live broadcasts from the festival and unique artist access for those joining in from home.

Thomas Oth, Coca‑Cola™ Country Director, Belgium, said: “Passion fuels everything we do at Coca‑Cola™, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca‑Cola™, brings people together and when we mix the two together, it creates real magic. 

Also, we know that festivals are about more than just music. They’re about breaking conventions and opening ourselves up to the stories and experiences we’ve missed out on over the past two years.”

Michael Willeke, Integrated Marketing Experience Director, Europe added:

“Coca‑Cola™ has a rich heritage in music and has been present at some of the most iconic moments in live music history, just like our brand it brings people together. It is a pleasure to bring our summer of music to our audiences once again this year, starting with Tomorrowland. It’s going to be a summer of real magic!”

‘Coca‑Cola’, and ‘Coca‑Cola Music’ are registered trademarks of The Coca‑Cola Company. 

Notes to Editors 

 ABOUT THE COCA-COLA COMPANY 

The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca‑Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite and vitaminwater. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. 

ABOUT TOMORROWLAND BELGIUM

Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, with a strong eye for detail such as enchanting décor, fascinating acts and peripheral animations, amazing, tasty and healthy food and drinks, spectacular fireworks - an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed Main Stage design and stage production. Tomorrowland 2022 takes place on 15-17 July & 22-24 July & 29-31 July in Boom, Belgium.