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THE COCA-COLA® CANADA’S KINDEST COMMUNITY 2025 CONTEST OFFICIAL RULES

1. Eligibility: The Coca‑Cola Canada’s Kindest Community 2025 Contest (the “Contest”) is open only to legal residents of Canada (“Eligibility Area”), who are 13 years of age or older as of date of entry (“Entrant”). If Entrant is a minor (13-17 years of age, depending on their jurisdiction of residence), they should consult with their parent or legal guardian for any additional restrictions required for usage and must have parental permission to enter. Entrants do not win the donation; they are entering on behalf of their community as defined by Statistics Canada located here (“Community”) and a registered charity serving the Community will be funded the prize. The 2024 Canada's Kindest Community winner, the Community of Jarvis, is not eligible to win this Contest. Void outside the Eligibility Area and where prohibited by law. Employees of Coca‑Cola Ltd. (the “Sponsor”), WPP plc, IfThen Digital, LLC., The Interpublic Group of Companies, Inc., Coca‑Cola Canada Bottling Limited, Coca‑Cola Canada Bottling Limited employees, Community Foundations of Canada, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Contest Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Contest is subject to all applicable provincial and local laws and regulations. Participation constitutes Entrants (and their parent/legal guardians if a minor) full and unconditional agreement to these Official Rules.

2. Contest Period: The Contest begins at 10:00 am Eastern Time (“ET”) on November 12, 2025 and ends at 11:59 pm ET on January 1, 2026 (“Contest Period”). The Contest will also have a finalist Community determination period which begins at 12:00 am ET on January 2, 2026 and ends at 11:59 pm ET on January 7, 2026 (“Finalist Community Determination Period”); a finalist Community entry summary period which begins at 12:00 am ET on January 8, 2026 and ends at 11:59 pm ET on January 12, 2026 (“Finalist Community Entry Summary Period”); and a judging period which begins at 10:00 am ET on January 13, 2026 and ends at 11:59 pm ET on January 15, 2026 (“Judging Period”).

3. How to Enter: If you are a minor, your parent or legal guardian must consent to you entering this Contest prior to Entry. There is NO PURCHASE NECESSARY to participate. During the Contest Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in digital media or select retailers and scan the QR code to visit here (the “Website”) or visit the Website directly. Next, follow the instructions to complete the registration form including your local Community and share your short act of kindness story (whether your own or those of others) in one hundred (100) words minimum and five hundred (500) words maximum to receive one (1) entry into the Contest (“Entry”). Limit one (1) Entry per person/email address.

Please make sure to note the following regarding your Entry:

  • The Entry must not contain content that is known by you to be false, inaccurate or misleading.
  • Any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. Entry must not contain material that is inappropriate, indecent (including but not limited to nudity, or pornography), profane, obscene, hateful, tortuous, defamatory, slanderous or libelous (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
  • Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • The Entry must not contain criminal or tortuous activity, including but not limited to child pornography, fraud, trafficking of obscene material, drug dealing, drug use, or gambling. Entry must not contain material that is unlawful, in violation of or contrary to all applicable local, state, federal, or international laws and regulations.
  • Any Entry or portion thereof that is, in Sponsor’s sole discretion, obscene, profane, lewd, defamatory, contains any third-party materials, other than The Coca‑Cola Company related materials, or otherwise violates or infringes (or may infringe) any copyright or trademark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity or make reference to any commercial/corporate advertising (including but not limited to brand names, slogans, political, or religious statements), or is otherwise objectionable, will not be considered and will disqualify the Entrant.
  • Entry must not include any representation of celebrities, athletes, musicians, or any other public or private figure, include any anti-social, political or religious groups, any commercial solicitation or promotional materials or name, address, phone number, or URL address.
  • Entry must not contain advertisements, personal solicitations or commercial solicitations.
  • Entrants and all submitted Entries must be in keeping with Sponsor's image/The Coca‑Cola Company or brand image as determined by Sponsor, in its sole discretion, or Entry will be disqualified from the Contest. The Entry must not disparage persons or organizations associated with Sponsor.
  • Entrants and all submitted Entries may not negatively reference any of The Coca‑Cola Company’s competitors, in Sponsor’s sole discretion.

Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Contest. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Entrant may be required to show proof of being the authorized account holders.

All Entries submitted become the property of Sponsor upon submission and will not be returned. Each Entrant (and the parent or legal guardian of any minor Entrant) by entering, grants to Sponsor a worldwide, royalty-free, perpetual, non-exclusive right and license to copy, distribute, and display each submitted Entry in any media, and with right to use, copy, modify, edit, and create derivative works there from. Any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. By entering, you (or your parent or legal guardian if you are a minor) understand that your Entry (or portion thereof) may be posted online, in Sponsor’s sole discretion, to be viewed by members of the general public. Entrants may not copy or otherwise plagiarize any portion of the Entry from any source, or use artificial intelligence (“AI”) to create their Entry. No information regarding Entries or judging, other than as otherwise set forth in these Official Rules or on the Website, will be disclosed. All eligible Entries must be received during the Contest Period and will be verified prior to Entry tabulation. NOTE: Entrants/Communities are prohibited from obtaining or soliciting Entries by offering prizes, payments, or inducements for Entries for that Community, or engaging in other conduct that is not considered fair play, as determined by the Sponsor in its sole discretion and Sponsor may void all Entries associated with such conduct.

4. Finalist Community Determination: During the Finalist Community Determination Period, all eligible Entries received for each Community will be verified and the ten (10) Communities that receive the most valid Entries (as determined by the Sponsor) per capita during the Contest Period will be determined as a finalist Community (each a “Finalist Community”). Determination per capita is based on Statistics Canada 2021. All details of the Finalist Community Determination are in Sponsor’s/Administrator’s sole discretion and Finalist Community Determination may be made at Administrator’s offices in Melville, NY USA.

5. Finalist Community Entry Summary Period: Once the Finalist Communities have been determined, they will move onto the Finalist Community Entry Summary Period where the Administrator will compile each Entry received from the Finalist Communities into one (1) up to five hundred (500) word summary (“Summary”) per Finalist Community (via a method determined by the Sponsor) and extract up to five (5) one (1) sentence quote(s) (each a “Quote”) from the combined Entries for each Finalist Community. 

6. Judging Period: During the Judging Period, Summaries/Quotes will be judged by a panel of qualified judges determined by Sponsor and Administrator (“Judges”). The Judges will score the Summaries/Quotes (“Judges Score”) based on the following criteria (up to 40 points maximum):

1.     Impact of the Act(s) of Kindness (10 points)

  • How meaningful, helpful, or inspiring are the collective acts of kindness described in the Summary?
  • Do the acts benefit individuals, families, or the broader Community in a lasting or transformative way?
  • Are multiple people or groups impacted by the kindness shown?

2.     Community Involvement and Spirit (10 points)

  • Does the Summary reflect a clear sense of collective kindness of the Community?
  • Are multiple members or organizations involved in the acts of kindness?
  • Does it showcase a strong sense of togetherness, inclusiveness, or shared responsibility?

3.     Clarity and Authenticity of the Summary/Quotes (10 points)

  • Do the examples in the summary illustrate why this Community embodies a spirit of kindness?
  • Does it feel like a genuine reflection of the Community’s shared values, actions, and spirit?
  • Are the details of the collective Summary/Quotes consistent, believable, and representative of authentic Community experiences?

4.     Why the Community Deserves to Win (10 points)

  • Do the Summaries/Quotes make a compelling case for why their Community should earn the title of “Kindest Community”?
  • Does the explanation go beyond just the act of kindness to highlight the Community's values, culture, or ongoing efforts?

The Summary/Quotes that receives the highest Judges Score for their Community will be deemed the potential Grand Prize winner. In the event of any ties, the Summary with the highest score in “Impact of the Act(s) of Kindness” will prevail. In the event there are still any ties, the tied Summaries/Quotes will be rescored and the Summaries/Quotes with the highest overall Judges Score will prevail.

7. Grand Prize (1):  Funding in the amount of CAD$100,000, awarded to a registered charity (“Charity”) identified by Community Foundations of Canada and approved by the Sponsor (approval not to be unreasonably withheld), serving the winning Community. The Charity must serve the Community, be in good standing and be eligible to receive charitable funds under CRA regulations. In alignment with the Sponsor’s community donation guidelines, organizations whose primary purpose is religious, medical, political or fraternal in nature, or that are affiliated with a municipal government, economic development agency or similar organization, are not eligible to receive the awarded funds. Community Foundations of Canada will collaborate with the Charity within or serving the winning Community to determine the authorized representative responsible for receiving the funds. Funds for the Recipient Organization will be coordinated through Community Foundations of Canada, in alignment with the Sponsor. The winning Community will also be included as a stop in the Coca‑Cola Holiday Caravan in 2026. Actual date and all details will be determined by the Sponsor in their sole discretion. There is no retail value associated with this portion of the Grand Prize.

8. Winner Notification: The Sponsor will work with the Community Foundations of Canada in collaboration with the Charity selected for the winning Community to determine who is the authorized representative that may execute and return Grand Prize documents on behalf of the Charity’s local organization and that authorized Charity representative will then be required to sign and return a Declaration of Eligibility and Liability Release, assignment of rights and except where prohibited, publicity release (“Declaration”) within forty-eight (48) hours of notification in order for the Charity to be confirmed as the Grand Prize winner. If a potential authorized representative fails to return the completed Declaration within forty-eight (48) hours, or Declaration is returned as undeliverable, the Charity shall be deemed to be ineligible, the Grand Prize will be forfeited and an alternate potential winner will be determined for the Grand Prize (from among the Finalists). Upon Grand Prize forfeiture, no compensation will be given. Grand Prize will then be fulfilled to the Charity to the mailing address provided by the authorized Charity representative within 6-8 weeks after verification. Return of the Grand Prize or notification as undeliverable will result in disqualification and Grand Prize will be forfeited and an alternate Charity will be provided the Prize. Up to three (3) alternates may be determined. The Charity is solely responsible for all taxes in connection with the Grand Prize (if applicable), including without limitation provincial, municipal and local taxes, and the reporting consequences thereof. Grand Prize winning authorized representative grants a royalty-free, perpetual, non-exclusive right and license to copy, distribute, use and display any photo or video footage taken of the Charity or Community/area (before and/or after) and/or the name and likeness of it (“Footage”) in any media, and with right to use, copy, modify, edit, and create derivative works there from for promotional use in connection with the Contest and related communications, without further notice, payment or consideration, and they agree to execute documents confirming such right and license in the Declaration.

9. Publicity: Except where prohibited, participation in the Contest constitutes winning Community’s Charity consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and province, along with Footage for promotion, advertising, marketing, and promotional purposes used in connection with the Contest in any media, worldwide, without further notice, payment or consideration.

10. General Rules: By participating in the Contest, Entrant/Community/Charity and authorized representatives (and parent or legal guardian for any minor Entrant) fully and unconditionally agree to and accept these Official Rules and the decisions of the Sponsor and Judges, whose decisions are final and binding in all matters related to the Contest. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, Finalist determination or judging other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; any AI issues with Finalist determination or other errors of any kind whether human, mechanical, or electronic. In the event the Contest is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper implementation of the Contest, Sponsor reserves the right in its sole discretion to suspend or terminate the Contest and determine the Finalist Communities and then the Grand Prize winner as described above prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Contest, Entrants, Finalist Communities, and Grand Prize winner/Community official/authorized representative (and parent or legal guardian for any minor Entrant), release and hold harmless the Released Contest Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use of the Grand Prize awarded, or while preparing for, participating in any Grand Prize related activity or any typographical or other errors in these Official Rules or the announcement or offering of the Grand Prize.

11. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry/Finalist determination/judging process, the operation of the Contest or Website or the Grand Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant or Community being disqualified and as applicable, banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant/Finalist/Community official/Authorized representative that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.

12. Disputes: Entrant/Community officials/authorized representative (or parent/legal guardian for a minor Entrant) (“All Parties”) agree that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Contest Parties from any and all claims; (b) claims arising out of or connected with this Contest, or the Grand Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or provincial court located in Toronto, Ontario in Canada; (c) All Parties submit to sole and exclusive personal jurisdiction to said courts in Toronto, Ontario in Canada for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than CAD$100, including costs associated with entering this Contest, but in no event attorneys' fees; and (e) under no circumstances will All Parties be permitted to obtain awards for and they hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of All Parties or the Released Contest Parties in connection with this Contest shall be governed by, and construed in accordance with, the laws of the Province of Toronto, Ontario in Canada, without giving effect to any choice of law or conflict of law rules of provisions (whether of the Province of Toronto, Ontario in Canada, Canada, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Toronto, Ontario in Canada.

13. Privacy Policy: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the Sponsor’s online Privacy Policy posted here. All Parties agree to the collection, processing and storage of their personal data by Sponsor for the purposes of the Contest. By providing us with your information, you consent to the transfer of your data to jurisdictions outside your province and/or country of residence, which may have different data protection rules governing personal information.

14. Winner List: For the winning Community, available after February 22, 2026, send an email here with Canada’s Kindest Community 2025 Contest Winning Community & 10-2991-31 as the subject line.

15. Sponsor/Administrator: Sponsor of the Contest is Coca‑Cola Ltd., 35 King Street East, Toronto, ON, M5A 1L1 Canada. Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747 U.S.A.