Our Way Forward: More Choice and Information

4/2/2018

Our Way Forward

More choice and information

Tastes change from day to day and generation to generation. That’s why we are listening to find out what drinks best fit your lifestyle and taking action to make those necessary changes both inside and outside the bottle.

Our market place actions focus on offering a variety of different drinks, offering smaller more convenient packages, accessible information, and marketing responsibly including no advertising targeted to kids 12 and under.

INSIDE THE BOTTLE

DRINKS FOR ALL TASTES AND LIFESTYLES

Since we first began bottling Coca‑Cola in Canada in 1906, we have grown to offer Canadians over 300 beverages. In 1963, we introduced our first beverage with zero calories and zero sugar. Since then, we have committed to expand our portfolio and now offer more than 70 low- and no-calorie choices such as Coca‑Cola Zero Sugar, Sprite Zero and Fresca.

In 2015, Coca‑Cola along with the Canadian Beverage Association and other beverage companies, committed to reduce the calories Canadians consume from beverages. The goal of the Balance Calories Initiative is to reduce sugar-sweetened beverage calories consumed by 20% by 2025. We are working to achieve this in part by offering more low-calorie beverage options and offering smaller, more convenient package sizes. In just three years, we are halfway to reaching our goal.

We have also introduced new beverages such as Fresca Sparkling Soda Water, to the marketplace. A new twist on citrus refreshment, each of the three flavours is unsweetened, with zero calories and zero sugar.

In 2018, we relaunched Diet Coke  and now have five bold flavours to offer more sugar-free choices to our consumers. We also rebranded and introduced a new recipe for Coca‑Cola Zero Sugar to help emphasize it’s great Coke taste with zero sugar and zero calories.

OUTSIDE THE BOTTLE

SMALLER, MORE CONVENIENT PACKAGE SIZES

We continue to expand the availability of our beverages in smaller, more convenient package sizes to help people better manage the sugar they consume and to best fit their diet and lifestyle. Today our most popular soft drinks are available in 222 mL mini cans, which continue to grow in popularity as we expand their availability along with our 237 mL glass bottles and new 250 mL mini bottles, to reach more store shelves.

Since 2015 we have:

• Downsized our most popular package size by 15% from 591mL to 500mL
• Introduced a 310mL sleek can as an alternative to our 355mL format
• Introduced a 1.25L ‘meals pack’ bottle for gatherings of friends and family
• Introduced 10x222 mL mini can, 4 and 8x310 mL sleek can multipacks
• Introduced a 250 mL mini bottle and 8x300 mL multipack to offer consumers more flexibility and choice

ENCOURAGING INFORMED CHOICES

Coca‑Cola was the first major beverage company in Canada to include front-of-pack labelling. In 2011, the Company helped launch Clear on Calories, a front-of-pack labelling initiative designed to help Canadians clearly understand the caloric content and serving size of their beverages. Recognizing the importance of labelling consistency, the initiative was adopted by several other food manufacturers.

RESPONSIBLE MARKETING

Coca‑Cola has a longstanding commitment to not market our beverages to children under 12. This means that we do not buy advertising directly targeted at audiences that are more than 35% children under 12. This policy applies to television, radio, print, and where data is available, to the Internet and mobile phones.

In 2007, we voluntarily began strict external audits of our advertising to ensure that we meet these standards and Advertising Standards Canada has certified every year since then that we are 100% compliant.

In 2003, Coca‑Cola in Canada helped lead the development and implementation of the Guidelines for the Sale of Beverages in Schools. Under these guidelines, Coca‑Cola is committed to sell only water and 100% juice in elementary and middle schools and ensure that at least 50% of the beverages offered in secondary schools are water and low- or no-calorie options.