About Junior Achievement (JA)
JA Canada is one of Canada’s largest youth serving education organizations, dedicated to inspiring and preparing youth to succeed in a global economy. A member of JA Worldwide, and a 2025 nominee for the Nobel Peace Prize, JA Canada inspires the next generation to realize their potential and make a positive impact in their communities.
Through JA Canada's network of local offices, and in collaboration with educators and volunteers, the organization delivers hands-on, immersive, and digital learning experiences to young people. Annually, JA delivers approximately 500,000 student learning experiences from coast-to-coast-to-coast. JA is committed to ensuring accessibility and inclusivity through programs that help youth build transferable skills in work readiness, financial health, and entrepreneurship.
In Partnership with Coca‑Cola and Coke Canada Bottling
JA Canada, together with Coke Canada Bottling and The Coca‑Cola Company, entered into a partnership in January 2025 to offer skills, experiences, and support to help Canadian youth overcome barriers to employment. Through this partnership, Coke Canada Bottling and Coca‑Cola employees will engage in career mentorship sessions with youth aged 14 and up across the country, sharing their personal knowledge about what it takes to succeed in today's rapidly evolving job market. These sessions will take place through JA's World of Choices events and a new program, called Pouring Potential: A JA Job Shadow Experience at Coke Canada, being piloted at select Coke Canada facilities and designed to provide opportunities for their manufacturing, distribution, merchandising, and warehouse employees to participate.
- Pouring Potential, a JA Job Shadow Experience at Coke Canada, offers youth with a unique job shadowing experience. These custom-designed events at select local Coke Canada and Coca‑Cola facilities offer students an immersive opportunity to gain insights into the industry, develop career skills, and learn directly from professionals in the field.
- World of Choices, JA Canada's flagship work readiness program, is an interactive initiative designed to annually equip over 7500 high school students, with essential skills and knowledge to prepare them for future career success.
Both programs have been designed to shape the next generation's career journeys, helping them realize their full potential and contribute to making a positive impact in local communities.
To learn more about JA Canada's impact, please visit JACanada.org.