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Sports & Entertainment

In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. Since then, sports and entertainment have become part of the DNA of the Coca‑Cola Company.

Part of the DNA of The Coca‑Cola Company​

Longest standing partner of the Olympic Games

Starting with the 1928 Olympic Games in Amsterdam, Coca‑Cola has partnered on every event since, helping to bring the Olympic spirit to athletes, officials and fans around the world.

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Promoting inclusivity and diversity through unique partnerships

Coca‑Cola has been a founding partner of Special Olympics since 1968. Through its consistent and global support of Special Olympics, Coca‑Cola has fostered acceptance and inclusion for millions of athletes and helped create a positive legacy.​

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