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NewJeans are the first group to launch from ADOR, HYBE’s independent label led by Min Hee-Jin. Through their truthful and authentic music that evidence youthful spirits, the five-member act (MINJI, HANNI, DANIELLE, HAERIN and HYEIN) aspires to elevate K-pop to new heights by pushing the boundaries of the existing K-pop scene. As jeans have been a staple in every wardrobe for generations, NewJeans hope to present tasteful songs that will be adored timelessly in your playlist. The release of the digital album New Jeans on August 1, 2022 marks their long-awaited grand debut. 

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