Coca‑Cola in South Africa has unveiled the new, improved recipe and new look for Coca‑Cola No Sugar. Consumers will now be able to enjoy the new refreshing and uplifting drink replacing the current Coca‑Cola No Sugar.
All ingredients of the Coca‑Cola No Sugar remain the same, except for the blend of further optimized flavours that provides a more refreshing experience that's true to the iconic Coca‑Cola taste.
"We have seen accelerated growth of the Coca‑Cola No Sugar brand in South Africa since launching the new recipe in 2016. The change in packaging is a momentous step for us. Product design is one of the first tangible elements that a consumer engages with. We want everyone who comes into contact with the Coca‑Cola No Sugar improved formulation to have an all-encompassing experience. One that is led by a crispier, more delicious, and refreshing first sip, still with zero calories," said Michelle Cloete, Frontline Marketing Director, Coca‑Cola South Africa Franchise.
A red can with black Spencerian script font will now denote the new Coca‑Cola No Sugar product cans for ease of identification. The new design is simplified and celebrates Coca‑Cola's elegance and iconicity, providing an intuitive color navigation system across the different Coca‑Cola iterations.
"We've also taken voluntary actions by providing clear and easy to understand nutrition information about what's inside our drinks with the aim of helping consumers make informed choices. The introduction of Coca‑Cola No Sugar is in line with more comprehensive actions the company is undertaking to evolve our recipes, help reduce sugar in its soft drink portfolio and offer consumers a choice of low and no-sugar drinks, including smaller pack sizes," Cloete concluded.
The new Coca‑Cola No Sugar will be available on store shelves nationwide starting in August 2021. The product comes in various pack sizes and packaging such as cans, PET plastic bottles, Returnable Glass Bottles and Returnable PET Plastics Bottles.
The launch will be supported by a campaign called ‘Best Coke Ever?’ inviting consumers across South Africa to try Coca‑Cola No Sugar. The campaign will feature on digital, out-of-home assets, and calls on influencers and consumers alike to join the discussion. It will also feature a classically fun and quirky TV Commercial that reminds brand fanatics that in true Coca‑Cola style, fun and refreshment are always just a sip away.