COCA-COLA AUSTRALIA

“Share a Coke” — From Oz to the World

COCA-COLA AUSTRALIA

An Aussie Original That Sparked a Worldwide Trend 

From humble beginnings in Australia, “Share a Coke” has become a global phenomenon and is now a campaign thats celebrated in 120+ countries. The campaign was born from a simple, brilliant thought: what if we could make every Coca‑Cola bottle a personal invitation to connect? So, we swapped our famous logo for 150 of Australia's most popular names. And just like that, a global sensation began.

Who will you Share A Coke with?

From down under to around the world

The magic was undeniable. What began as a heartfelt gesture in Australia quickly captured hearts around the globe. From Sydney to Shanghai, London to Lima, “Share a Coke” transcended borders, languages, and cultures, bringing smiles and shared experiences to over 128 countries.

It's a story of how a local idea, rooted in the spirit of connection, became a global phenomenon. A testament to the power of a name, a bottle of Coca‑Cola, and the simple act of sharing. Proudly imagined and brought to life, right here in Australia.

A nation embraces the idea

When “Share a Coke” launched in Australia, the response was immediate and overwhelming. Supermarket aisles transformed into treasure hunts as people eagerly scoured shelves for their own names, or those of their loved ones. Social media exploded with photos of personalised bottles, becoming a digital scrapbook of shared moments. The campaign wasn't just about finding a name; it was about the joy of discovery, the thrill of personalisation, and the simple pleasure of making someone smile.

A global phenomenon

“Share a Coke” expanded to over 120+ countries, each time meticulously researching the most popular names and phrases to resonate with local cultures. From "Condividi una Coca‑Cola" in Italy to "Compartilhe uma Coca‑Cola" in Brazil, the core idea remained the same: to foster connection, one personalised bottle at a time. It proved that while languages and customs may differ, the human desire to feel seen, to connect, and to share moments of happiness is universal.