Coca-Cola's Future Careers Academy For Youth 13-18 | Coca-Cola CA

FC Academy

Ready for kick off?

You’re in. Welcome to FC Academy. Where your love for soccer could open doors beyond the pitch - but only once you kick off your first course below. Let’s get started.

Launch Course

Step Onto the Pitch

Your journey starts here. Get a look at what’s ahead in FC Academy.

placeholder

Inside FC Academy: What You’ll Learn

Explore five dynamic career paths beginning with the business side of sport.

COURSE 1

Global Events 101

Start with a look behind-the-scenes at the planning, logistics, and everything it takes to pull off sport on a massive scale.

Go to Course

Course 2

Media & Broadcast

From the broadcast booth to your social media feed, see how the game comes to life outside the 90 minutes on and off the pitch.

Go to Course

Course 3

Marketing & Sponsorship

How do partnerships work? Where do big ideas start? Explore how brands bring creativity to life on the world’s biggest stage.

Go to Course

Course 4

Creative & Design

See all that goes into driving soccer’s status as the coolest sport on the planet - the flashy kits, the iconic crests, and even the mascots.

Go to Course

Course 5

Leadership

Get inspired with lessons on leadership, mindset, and resilience and learn to create impact in your daily life and community.

Go to Course

Course #1
Course #2
Course #3
Course #4
Course #5

FC Academy Opportunities

Explore the Perks

FC Academy doesn’t just open professional doors. It rewards students with a chance to attend unique opportunities like in-person workshops, behind-the-scenes access and a chance to see the FIFA World Cup™ Original Trophy in person. Keep an eye on the Opportunities board for more info.

Learn More

The Clock is Counting Down

Finish all the videos and quizzes by June 11, 2026 12:00 AM to qualify for amazing in-person events! And don’t forget to keep an eye on the leaderboard to see how you, or your organization stacks up.

00 Days

00 Hrs

00 Min

00 Sec

If you have any questions, or want tips for how to schedule your courses, check out our help page.

Explore Careers That Power The Game

Welcome Coca‑Cola's first-of-its-kind, interactive program that connects you to industry pros to learn directly about their field of expertise, and the tools they’ve used to achieve success. Set against the backdrop of FIFA World Cup 26™, it’s your chance to see how a passion for soccer could spark real opportunities and shape the path to your future.

Explore Courses and Opportunities

From crafting compelling stories off the pitch, to designing the kits that will become iconic, there’s a place for every skillset and passion in sports. Which one is yours?

Course #1

Global Events 101

Start with a look behind-the-scenes at the planning, logistics, and everything it takes to pull off any sport on a massive scale.

Course #2

Media & Broadcast

From the broadcast booth to your social media feed, see how the game comes to life outside the 90 minutes on and off the pitch.

Course #3

Marketing & Sponsorship

How do partnerships work? Where do big ideas start? Explore how brands bring creativity to life on the world’s biggest stage.

Course #4

Creative & Design

See all that goes into driving soccer’s status as the coolest sport on the planet - the flashy kits, the iconic crests, and even the mascots.

Course #5

Leadership

Get inspired with lessons on leadership, mindset, and resilience and learn to create impact in your daily life and community.

Course #1
Course #2
Course #3
Course #4
Course #5

Learn from the Best

Each FC Academy professor is a leader in their field, bringing firsthand insight from every corner of the global soccer business.

Jenny Chiu

Media & Broadcast

Soccer reporter, on-air talent, and former standout player for collegiate and Mexican youth national teams. Jenny knows the game, and the game of social media.

Jen Cramer

Marketing & Sponsorship

Jen’s twenty-year track record of leadership and innovation stretching across sponsorship and integrated media makes her one of the premier executives in North American soccer.

Matthew Wolff

Creative & Design

Art Director known for crafting visual identities, kits, and more for North American clubs and standout national team kits at past FIFA World Cups™.

Curt Holt

Global Events 101

As a senior marketing executive on the FIFA World Cup 26™ Project Team at Coca‑Cola, he leads the commercial planning and customer engagement - everything that happens off the pitch.

Tiffany Stone

Global Events 101

Deep experience in the sponsorship space has led Tiffany to her role as Senior Director, Customer Strategy & Marketing for the FIFA World Cup 26™ Host Countries Team.

Diana Matheson

Leadership

A former pro soccer player and two-time Olympic bronze medalist, Diana’s driving the growth of the women’s game as co-founder of the NSL - Canada's first pro women's soccer league.

Loretta Claiborne

Leadership

Known for her journey and advocacy for individuals with intellectual disabilities, Loretta’s unique path has filled the trophy cabinet and inspired countless individuals to pursue their dreams.

Tara August

Leadership

A current Boys & Girls Club trustee and proud former Club Kid, Tara is a leading communications entrepreneur and former executive in broadcast sports.

Daniel Boateng

Leadership

Daniel’s path from Ghana to the U.S. inspired him to use soccer as a tool to expand educational opportunities in Africa through his own nonprofit.

Federico Muyshondt

Leadership

In his role as CEO of BodyARMOR Sports Nutrition, Federico leads each brand confidently in the sports hydration market instilling his values of hard work in all he does.

Is FC Academy for YOU?

FC Academy is open to all youths 13+ who are ready to explore and learn about careers in sports. Each completed course earns you a brag-worthy badge and you earn an official FC Academy Certificate of Achievement when you complete them all. Some graduates can unlock exclusive benefits, including access to job boards, in-person events with FC Academy professors, and more.

Our Youth Partners