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Cultural and Social Impact of FIFA World Cup™
The FIFA World Cup™ unites fans and creates lasting global impact. Tiffany breaks down why that’s important.
For our next lesson,
we're going to shift our focus to the global impact the FIFA World Cup™ has
in uniting people,
driving economic impact for host nations, and in creating infrastructure.
Impact on infrastructure.
Cities or teams might build new stadiums, create new practice fields, or simply improve the public transit fans will use to get to the matches,
all of which will have a lasting impact beyond the tournament.
US Soccer has committed to installing a thousand mini-pitches by 2026, so more kids can play.
Economic impact and tourism.
Over 6 million fans from outside the country are expected to visit the US for FIFA World Cup '26™,
and each of them will be spending money.
This is great for hotels, restaurants, bars, and shops, which will all see more visitors.
Host cities combined typically see around $5 billion in added revenue on average.
Changing perceptions.
By the time the tournament ends, you might have a new favorite player,
but you also might have an interest in learning more about a new country.
Following FIFA World Cup™ in Germany in 2006,
studies showed an improvement in Germany's global reputation
as more modern, welcoming, and fun, which led to an increase in international tourism.
Social causes.
Global events often inspire us to think differently about the world or our place in it.
There are few things that unite us like sport, and that unity has the potential
to drive lasting change.
FIFA World Cup™ is a truly global event.
It drives the love of sport and also brings us together around a common passion.
Not only are there global benefits, there are local benefits too.
FIFA World Cup™ helps create new jobs and investment in local services and infrastructure,
on top of a boom for tourism in the local economy in the short term.
And FIFA World Cup™ has a lasting impact too.
New athletes are inspired, new facilities are built, new jobs are created.
All of this can have a ripple effect that helps everyone, and leaves us feeling even more connected than before.