Marketing & Sponsorship Recap

Congratulations,

you've completed the marketing and sponsorship course in Coca‑Cola FC Academy.

First,

we discussed sponsorship and the key elements included in agreements.

Then,

we defined different types of sponsorships, marketing strategies, and ways of activating.

Finally,

we put some of the terms in action by walking through a brief

and you saw some great examples of how it all comes together.

I hope you now have a better understanding of marketing and sponsorship,

how it brings brands and fans together,

and the teams you can work on in this exciting field.

Go connect some dots.

Up next,

Matt Wolff will bring you into his world of soccer-focused creative and design.