Today, Coca‑Cola Zero Sugar has launched ‘#TakeATaste Now’ - an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca‑Cola Zero Sugar.
This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca‑Cola.
For the first time consumers will be able to change the 3D anamorphic creative on any screen in real time using their mobile device. People can scan the QR code on the OOH screens to grab a digital bottle of Coca‑Cola Zero Sugar on their mobile device powered by the DOOH.com ‘Connect’ platform, before receiving a digital voucher to claim a real 500ml bottle, including its Cherry variant, in Tesco stores. Those who have redeemed will also earn gamers points on the official Coca‑Cola app, allowing them to enter into some of Coca‑Cola largest giveaways.
The ‘#TakeATaste Now’ campaign is live today across the UK including on London’s largest OOH Screens – Piccadilly Lights – which will be the first-time consumers will be able to interact with the screens via their mobile devices. It will run until 15th October.
“The campaign builds on our ‘Best Coke Ever?’ platform which is designed to trial among those who refuse to compromise on taste in choosing zero calories. By using interactivity and gamification, this is a fun and digital-first approach to sampling whilst living and breathing our Real Magic philosophy” says Laura Moon, Senior Brand Manager for Coca‑Cola Zero Sugar.
The playful, interactive OOH campaign is supported by influencer partnerships across Instagram to drive awareness and participation through entertainment-led content and sharing game hacks with their follower base.
The #TakeaTaste Now campaign will roll out across over 850 formats, including digital 6-sheets, M-Visions and Transvisions. It will be live in major cities in the UK, across the following sites: London, Birmingham, Manchester, Leeds, Nottingham, Glasgow, Lakeside, Bluewater, Newcastle, Cardiff, Stoke-on-Trent, Bristol, Liverpool.
This campaign is made possible by EssenceMediacom, DOOH.com, Studio Dialect, and JCDecaux.
NOTES TO EDITORS:
About The Coca‑Cola Company Great Britain
Coca‑Cola Great Britain is responsible for marketing 13 brands and over 55 products to consumers across Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. The Company is committed to a World Without Waste. All its packaging is recyclable and it has a global goal to collect and recycle every one of its bottles or cans by 2030.
Terms & Conditions
Coupon only valid against purchase of products detailed and before expiry date. Only one coupon may be used per product purchased. May not be used in conjunction with another coupon. May not be altered, reproduced, sold, transferred, or auctioned. Breaches to these terms may be detected. This may result in embarrassment and legal action. Further activation of coupons will be prevented. Coupon must be redeemed by valid until date.
· Coca‑Cola Zero 500ml
· Coca‑Cola Zero Cherry 500ml
The Coupon Details:
1. This coupon is valid against the products listed above in “valid products”.
2. Only available for redemption in selected retailer as detailed above in “retailers”.
3. Last date for activation is 14/10/2023.
4. Once the link is activated, there will be 24 hours for redemption.
5. Only one coupon may be used per product purchased.
6. May not be used in conjunction with another coupon.
7. May not be altered, reproduced, sold, transferred, or auctioned.
8. Retailers may not allow coupons to be redeemed at Self Checkouts without manual intervention from the cashier.
9. Retailers may limit only two coupons of the same type and value to be redeemed in one transaction.