Singapore, 22 June 2020 – Coca‑Cola Singapore, today, announced its latest green initiative – switching Sprite from its iconic green bottle to a clear PET bottle, to boost recycling of Sprite bottles in Singapore. The clear Sprite bottles, which are already 100% recyclable, will also be made with 10% recycled PET (otherwise known as rPET). These changes are part of Coca‑Cola Singapore’s efforts to deliver on its World Without Waste commitments, to help collect and recycle a bottle or can for every one its sells by 2030.
The new clear Sprite bottles are available in stores nation-wide in the following packages: 500ml and 1.5L.
“Sprite has been synonymous with a green bottle since it was launched in 1961. However, with clear PET plastic, our Sprite bottles have a higher chance of becoming another bottle again and again, creating a circular solution for plastic, and that’s why we have made this change. We want to spark a change in consumers to join us in creating a more circular economy in Singapore. As a beverage manufacturer, we recognize that packaging waste is a major, urgent issue and it is our responsibility to help prevent plastic bottles and cans, which are 100% recyclable, from going to landfill or worse, making their way into the environment,” said Barry O’ Connell, Chief Executive Officer of the Coca‑Cola Bottling Investments Group for Malaysia, Singapore, Brunei.
A study by GA Circular, a circular economy action and advisory company focused on driving the circular economy in Asia, has found that while coloured PET bottles can be recycled, a change from colored PET to transparent PET will significantly increase the value of the plastic in the after-use market and therefore its ability to remain in a circular economy and be used again and again for different purposes.
The switch to the transparent Sprite PET bottles in Singapore follows a similar move in Western Europe and then in Asia, including in countries such as the Philippines, Thailand, Malaysia, Korea, and Fiji.
The Coca‑Cola system in Singapore manufactures, markets and distributes more than 40 different beverages options in Singapore, of which 60 percent are lower or no sugar options to help people in Singapore enjoy the great tastes they know and love while managing their sugar intake. In addition to our namesake Coca‑Cola drinks, some of our leading brands in Singapore include: Fanta, Sprite, A&W, Schweppes, Minute Maid juices, Aquarius isotonic drinks, Heaven and Earth teas, Authentic Tea House, Georgia coffee, Dasani waters, glacéau vitaminwater and Zico coconut water. Coca‑Cola has been refreshing Singaporeans for over 80 years and is committed to making a lasting, positive difference in the local community.
For more information about Coca‑Cola Singapore visit: www.coca-cola.com.sg.
Issued on behalf by White Rook Advisory
Integrated Marketing Communications Assistant Manager, Singapore & Malaysia
Contact Number: +65 9628 8545
Contact Number: +65 9181 1684