How long will the Coca‑Cola Give program run?

The Coca‑Cola Give Program begins at 12:00 a.m. Eastern Time ("ET") March 23, 2017 and will end on June 30,2023 at 11:59 p.m. ET. For any schools that have not met threshold by June 30, The Coca‑Cola Company reserves the right to direct the donation to an eligible non-profit organizations.
Starting on April 1, 2023, consumers will now be able to support their favorite charity by engaging in different ways on our new +one platform, https://us.coca-cola.com/plusone.