When did My Coke Rewards phase out?

On January 24, 2017, The Coca‑Cola Company announced that My Coke Rewards will be discontinued. On July 1, 2017, the My Coke Rewards site was closed, and redirected to Coke.com, where you may still log-in with your previous credentials to participate in exciting offers from all your favorite Coca‑Cola brands. Per our program rules, all MCR Points were forfeited after My Coke Rewards ended at 11:59 p.m. ET on June 30, 2017 and any remaining points were being donated to Boys and Girls Clubs of America and Junior Achievement®.