Why does Coca‑Cola support the Olympic games?
We like to support things our consumers care about. Our consumers tell us they’re passionate about sports —and especially the world’s pinnacle sporting event, the Olympic Games.
Coca‑Cola has been associated with the Olympic Games since 1928, longer than any other corporate supporter.
As a global event, the Olympic Games also give us a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business. In June 2019, The Coca‑Cola Company announced it is extending its relationship another 12 years, for a total of a historic 104 years. The International Olympic Committee (IOC), The Coca‑Cola Company and China Mengniu Dairy Company signed the first-ever Joint TOP Partnership Agreement, which combines the non-alcoholic beverage and the dairy categories into a new joint category and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.