ESSENCE Festival of Culture™

The Coca‑Cola Company is celebrating 30 years of sponsorship of The ESSENCE Festival of Culture™ - a meeting point for all generations to convene and celebrate the essence of what we are, recognizing where we’ve been, and looking forward to where we are going. The 3-day festival is an unapologetic display of Black Joy and celebration of Black culture in all its forms, expressed in unique fashions across generations.

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ESSENCE Festival of Culture™ Sweepstakes: NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the Eligibility Area listed in the Official Rules who are 18 years or older at time of entry. 
Ends 11:59 pm ET on 5/31/25. For Official Rules, click here.