The 2026 Coca‑Cola® Refreshing Films Contest Official Rules

1. Eligibility: The 2026 Coca‑Cola Refreshing Films Contest (the “Contest”) is open only to teams of two (2) people where at least one (1) member is a legal resident of the 50 U.S. or the District of Columbia, and both members are 18 years of age or older as of date of Submission and are full-time or part-time current undergraduates or graduate students or a person who graduated no earlier than 2024 from one of the participating schools (each a "School”) listed below (each an “Applicant” or a “Team member” and collectively, the “Team”). At least one Team member must have legal authorization and documentation to prove such authorization to work in the U.S. for the entire period of the Contest. If the Applicant or Team member who has such authorization violates the terms of the Applicant’s visa, Sponsor reserves the right to disqualify that Team member, the Team’s Script, Branded Spot (as defined below), and/or Team from the Contest, depending on if the other Team member also has such authorization. Each Team member must be in good standing with their School. Applicants who form a Team, must be from the same School. Any composers associated with the Teams (each, a “Composer”) must be 18 years of age or older and a full-time or part-time current undergraduate or graduate student or a person who graduated no earlier than 2024 from one of the participating Schools and in good standing with their School. The Composer associated with a Team, does not need to be from the same School. All Teams must adhere to their School’s campus parameters. One (1) member of the Team must be designated as the producer and the other Team member can be designated as any key crew role. The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, Don Jagoda Associates, Inc. (“Administrator”), Viva La Marketing Inc., and their respective parent companies, subsidiaries, affiliates, owners, members, shareholders, directors, officers, employees and agents are collectively referred to herein as the “Released Contest Parties”. No employee of the Released Contest Parties nor any person who is immediate family (spouse, parents, siblings or children) or shares a household with any such employee is eligible to participate. This Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. Participation constitutes Applicant’s and Team member’s full and unconditional agreement to these Official Rules.

Participating Schools

1. AFI

2. Arizona State University

3. Belmont University

4. Biola University

5. Boston University

6. Bowling Green State University

7. Brigham Young University

8. California State University – Los Angeles

9. California State University – Northridge

10. California State University – Fullerton

11. Chapman University

12. Cleveland State University

13. College of Southern Nevada (CSN)

14. Columbia College Chicago

15. Columbia University

16. DePaul University

17. Dillard University

18. Elon University

19. Emerson College

20. Emory University

21. Florida State University

22. Full Sail University

23. George Mason University

24. Georgia State University

25. Georgia Tech

26. Hofstra University

27. Howard University

28. Hussian College LA (Formerly Studio School)

29. Indiana University

30. Iona University

31. Ithaca College

32. Los Angeles Film School

33. Loyola Marymount University

34. Missouri State University

35. Montclair State University

36. Morehouse College

37. New Mexico State University

38. New York Film Academy (Los Angeles, New York, South Beach)

39. Notre Dame

40. NYU

41. Pace University

42. Ringling College of Art and Design

43. Rochester Institute of Technology

44. Sarah Lawrence College

45. Savannah College of Art and Design (Atlanta)

46. Savannah College of Art and Design (Savannah)

47. School of Visual Arts

48. The New School

49. Towson University

50. University of California, Los Angeles (UCLA)

51. University of California, Santa Barbara (UCSB)

52. University of Miami (FL)

53. University of Central Florida

54. University of Georgia

55. University of Nevada, Las Vegas

56. University of New Orleans

57. University of North Carolina - Wilmington

58. University of North Carolina School of the Arts

59. University of Texas (Austin)

60. University of Southern California (USC)

61. University of West Georgia

62. Utah Valley University

63. Western Kentucky University

64. Wichita State University

65. Woodbury University

2. Contest Timing: The Contest begins 12:00 pm Eastern Time (“ET”) on August 27, 2025; the Submission is due no later than 11:59 pm ET on October 10, 2025 (the “Submission Period”), and the final Branded Spot (as defined below) from the three (3) Finalist Teams is due no later than 11:59 pm ET on April 4, 2026 (the end of the “Finalist Period”). The Submission Period through the Cinemark Fan Favorite Announcement Date, beginning 12:00 pm ET on August 27, 2025 and ending 11:59 pm ET on May 18, 2026 is referred to herein as the “Contest Period”.

The three (3) Finalist Teams will be announced on or about November 26, 2025. The Contest consists of several phases as outlined in the chart below. All dates after the Submission Period are subject to change in the Sponsor’s sole discretion.

 

3. How to Apply/Submission Parameters: There is NO PURCHASE NECESSARY to participate in the Contest. A purchase does not increase Applicant’s/Team member’s chances of winning.

I. During the Submission Period of the Contest Period, each Team will receive a creative brief through key faculty at their School (the “Creative Brief”) outlining the content theme and target audience of the branded spot (“Branded Spot”), the Official Rules, budget template, program signature page, and contact information.

II. There are two methods of entry.

(A) Enter Online (must have a gmail account to enter): One Team member (who is the Applicant) will complete the online application form (“Application”), and will be prompted within the Application to upload the Team’s script (“Script”), a proposed budget (“Budget”) and a signature page signed by Team members and Team member’s School key faculty confirming that the Team members meet the eligibility requirements of the Contest (“Signature Page”). The Application, Script, Budget and Signature Page will be referred to collectively as the “Online Submission”. Teams may optionally upload the following additional materials into the Application:  a storyboard, a pitch deck that highlights the vibe of their concepts, rip-o-matic, animatic, or video and a proof of concept (collectively, “Optional Additional Materials”), along with their Online Submission. Optional Additional Materials will be considered by the judging panel when determining which Teams are determined as Round 1 Semi-Finalist but they must NOT display the names of the Team members, or the name of the School on the Optional Additional Materials.

(B) Online + Email Method (If you do not have a gmail account): The Team completed the online Application as described above in Subsection A, but submits the Script and Budget signed Signature Page, and Optional Additional Materials WITHIN 15 MINUTES OF SUBMITTING THE ONLINE APPLICATION via email to here (“Online and Email Submission”).

Online Submission and Online and Email Submission will collectively be referred to as “Submission” or “Submissions”. There is no limit to the number of Submissions that an eligible Team can complete but all Application components must be complete for each Submission. Teams are permitted to consult with key faculty at their School. Both Team members must be identified on the Application or the Team will be disqualified. Only Team members identified on the Application will be eligible for any prize in this Contest. Submissions must be submitted by 11:59 p.m. ET on October 10, 2025 and will be based on the Sponsor’s Application timestamp of Submission. Once the Application is processed, both Applicants listed on the Application will receive an email confirmation to confirm that Application has been received. If a confirmation email is not received within seven (7) days of completing the Submission, Applicant may send an email here and request confirmation of receipt. Proof of sending Submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, or misdirected Submissions, all of which will be disqualified.  If you are notified that your Submission is missing any information/components that would result in disqualification, you may resubmit, provided it is within the Submission Period.

III. All Team members represent and warrant that: (a) the Submission does not and will not infringe on any copyright or trademark or any other third-party right nor violate any applicable law or regulation, (b) they have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright, trademark and other related rights in and to the Submission and the Branded Spot, free and clear of all claims and encumbrances without violating the rights of any person or entity, including without limitation any right to privacy or publicity.

IV. By submitting a Submission, Applicant agrees that it conforms to the Script & Budget Requirements and Script & Branded Spot Content Restrictions set forth below and that Sponsor, in its sole discretion, may disqualify them from the Contest if it determines their Submission fails to conform to the Script & Budget Requirements and Script & Branded Spot Content Restrictions or does not meet any other criteria stated elsewhere in these Official Rules. Any Submission deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified.

V. Script & Budget Requirements:

a. Script must be in English.

b. Script must be the length appropriate for a 50-second Branded Spot (ONE 8.5” X 11” page or less with one (1) inch margins. Text must be in 12-point font).

c. Script must NOT contain a title page. Rather, the title should be listed at the top of the Script.

d. Script must NOT display any identifiable information, such as the names of the Team members, or the name of the School on the Script.

e. Script must be saved and submitted as a .pdf.

f. Budgets must be submitted using the Budget template provided and saved as an Excel doc.

g. Budgets must demonstrate that the Team is able to (i) create and produce a Branded Spot; (ii) capture still and video assets related to development and production of the Branded Spot; and(iii) produce 4-6 BTS social content videos (the “BTS Content”) for no more than $22,000 USD. Finalists are not permitted to spend their own money to pay for the appropriate crew or necessary equipment or other resources needed to complete Branded Spot production; Finalists may use in-kind resources or equipment offered by their School.

h. Budgets must demonstrate that the Script will be filmed and produced safely, consistent with safety guidelines set by each School and applicable laws.

i. Applicant must name and save ALL of their documents using their Script title. Example: “BreakTheNight_Budget” and “BreakTheNight_Script”. This includes any materials in their Submission and any Optional Additional Materials submitted.

j. Additionally, any Optional Additional Materials should not display any identifiable information such as the names of the Team members, or the name of the School.

VI. Script & Branded Spot Content Restrictions:

a. Script/Branded Spot must be the original work of the Team. Team must not use generative AI in any way (including but not limited to generating concepts, any aspect of the Script or any visual component of the proposed Branded Spot), provided that, notwithstanding the foregoing, generative AI may be used (i) to create visual assets for use in storyboards, animatics, lookbooks, and previz assets, and (ii) to create limited visual set dressing (e.g., background set dressing “movie posters”) for use in and in connection with the Submission and the Branded Spot [(i) and (ii) are collectively referred to herein as the “Permitted AI Materials”); provided however that the Team must have a work-for-hire deal memo in place with any person who creates such assets on behalf of Team (if the creator is not a Team member)], and provided further that the AI platform used must grant all rights, including not limited to copyright, in and to all such Permitted AI Materials.

b. Teams may not copy or plagiarize any portion of the Submission from any source. Except for the Limited License (defined below) to use Sponsor’s brand names and trademarks granted by Sponsor (as described below), they may not submit a Script in which any person other than themselves or the other member of their Team owns any rights (including, but not limited to, rights as joint owner or joint author). A Script may not be based in whole or in part on the work of any other person (including without limitation, any other material, whether fiction or nonfiction, published or unpublished, produced or unproduced), unless it qualifies as a legitimate parody under U.S. copyright law. If a Team has adapted their Script, or any part of it, from another original work(s) created solely by a Team member, they must prominently disclose that fact when they submit the Script. If the judges, in their sole discretion, determine that 2 or more Scripts are substantially similar to one another, all such Scripts will be disqualified. In addition, the judges will disqualify any Script where, in their sole discretion, they determine it is not completely original.

c. Script/Branded Spot must not contain any elements that would violate third-party rights. Additionally, no references to real people (living or dead) or existing fictional characters are permitted. CAUTION: This means, among other things, that a Script may be disqualified if it contains, or suggests that the Branded Spot will contain, such things as:

i. Trademarks owned by others, including consumer brands. All props, signage, movie posters, and venues must be original or Coca‑Cola-approved.

ii. Copyrighted materials owned by others (including dialogue from existing movies, musical compositions, and sound recordings), unless the use would constitute a legitimate fair use parody under U.S. copyright law. Important Note: The judges, in consultation with their legal advisers, will make this fair use/parody determination in their sole discretion. Therefore, Applicants should understand that their attempt to create a parody could result in the disqualification of their Script.

iii. Music owned by third parties. Accordingly, the Branded Spot must use original music that is acceptable for use in all media worldwide in perpetuity. For the avoidance of doubt, no music libraries can be utilized (sound libraries are acceptable for use, with proper licensing and documentation).

iv. The names, likenesses, voices, or other indicia identifying celebrities, movie/cartoon characters, and other public figures, living or dead, or look-alikes or sound-alikes of celebrities or other public figures, living or dead.

d. However, Teams have a Limited License to use Sponsor’s non-alcoholic brand names and trademarks to create and submit material for this Contest only. NOTE: Coca‑Cola products (bottle, aluminum can or cup) may NOT be animated to have “human” characteristics.

e. Script/Branded Spot must not include any beverages other than Sponsor’s Non-Alcoholic beverages.

f. Script/Branded Spot must not convey any claims about Sponsor’s products that would be deemed unsubstantiated or deceptive if made by Sponsor. For example, Script may not imply any claims that Sponsor’s products lead to supernatural powers.

g. Script/Branded Spot must include scenes set at a partnered movie theater.

h. All characters included in the Script/Branded Spot must be 15 years or older and must look age appropriate.

i. Script/Branded Spot must respect the roles of parents and caregivers by NOT marketing to children under 15 years of age. Teams must keep this in mind if they plan to include animated characters.

j. The Script and Branded Spot must comply with standards and practices related to the Coca‑Cola Responsible Marketing Policy. Accordingly, without limitation, the Branded Spot must not, in the Sponsor’s sole discretion, include any animation that could appear as though it is intended to appeal to or be directed at an audience under the age of 15 (regardless of Applicant's intended audience).

k. Script/Branded Spot must not include any live animals.

l. Script/Branded Spot must not contain material that Sponsor deems to promote bigotry, racism, hatred or harm against any group or individual or to promote discrimination based on race, sex, gender, religion, national origin, disability, sexual orientation or age.

m. Script/Branded Spot must not contain material that Sponsor deems (or promote activities which are) indecent, vulgar, obscene, offensive, sexually explicit or suggestive, pornographic, violent (e.g., relating to murder, weapons, cruelty, abuse, or terrorism, etc.), illegal (e.g., underage drinking, substance abuse, computer hacking, etc.), threatening, profane, harassing, defamatory, or libelous.

n. Script/Branded Spot must not disparage, ridicule, denigrate, or embarrass the Released Contest Parties or their products, or services.

o. Script/Branded Spot must not contain material that is unlawful, in violation of or contrary to the laws or regulations of the United States.

VII. By entering, each Team member (and Composer) understand that their Submission (or any portion thereof) may be posted online, in Sponsor’s sole discretion, to be viewed by members of the general public, in accordance with the grant of rights set forth in Section 9. All eligible Submissions must be received during the Submission Period.

VIII. Team members and Composer confirm agreement that their use of Sponsor’s logos is subject to the Sponsor’s grant of a limited, non-exclusive, non-transferable, revocable, royalty-free license to use Sponsor’s logos (the “Limited License”) solely for purposes specifically indicated in these Official Rules. If a Team is not determined as one of the Finalist Teams, the Limited License granted to that Team will automatically be terminated and said Team members may not use any Sponsor logo, name, trademark or any other branding depicted in their Script for any purpose whatsoever, provided that such Team may use their Script with all such references completely redacted.  

4. Round 1 Semi-Finalists Determination, Notification and Verification: The purpose of Round 1 is to assess the production viability of each Submission. At the conclusion of the Submission Period, all Submissions will be judged and scored (“Round 1 Semi-Finalists Determination”) by a panel of Sponsor-selected judges (the “Judges”). The Judges will judge the Application, Budget, Scripts and Optional Additional Materials and will select eight (8) Round 1 Semi-Finalists Teams (the “Round 1 Semi-Finalists Teams”) based on the following criteria (“Judging Criteria”):

I. Creativity/Creative Concept (20%)

a. Overall quality of Script and storyline

b. Creativity and originality

c. Ability to effectively tell a compelling story

II. Creative Fit to Theme and Tone (30%)

a. Does the storyline successfully answer the elements in the Creative Brief?

b. Does the concept represent/reflect the Coca‑Cola brand image (“Brand Image”)?

III. Entertainment Factor (30%)

a. Does the story provide a new, untold perspective?

b. Is the story entertaining?

c. Is it engaging to the target audience?

IV. Competence, Experience and Production Viability of the Team to produce a Branded Spot (20%)

a. Willingness to be mentored

b. Receptive to feedback

c. Overall film experience

d. Budget accuracy

In the event of a tie, the Team whose Script received the highest score for “Creative Fit to Theme and Tone” will be deemed the potential Round 1 Semi-Finalists Team.

All potential Round 1 Semi-Finalists Teams will be notified via email by Viva La Marketing, Inc. (“Agency Production Coaches”) within one (1) to two (2) business days following the Round 1 Semi-Finalists Determination. The role of the Agency Production Coaches is to support Applicants throughout the Contest Period. Each Team must identify and submit their Composer information by October 25, 2025. Each potential Round 1 Semi-Finalist Team and their Composer will be required to complete and return a Declaration of Compliance, Release of Liability, Assignment of Rights, and Publicity Release (where legally permitted) (collectively, the “Declaration”), as well as any additional documentation deemed necessary by the Sponsor. This may include, but is not limited to, a Limited License to use Sponsor trademarks. As part of the verification process, each Team member and Composer must also consent to a comprehensive confidential background check, which includes: (i) a criminal and social security/social insurance records search (“Criminal Check”), and (ii) a review of their online and social media presence (“Social Check”) (collectively, “Background Check”) and they agree to cooperate with Sponsor and/or their agents in performing the Social Check and Background Check (which will be completed prior to confirming Finalists). The Declaration and any accompanying documents will be delivered via email or secure email link and must be completed and returned within the timeframe specified. Failure to comply with the submission deadline, to consent to the Background Check, or to provide the necessary identifying information (including a social security number or equivalent) will result in disqualification from the Contest. Potential Round 1 Semi-Finalists Teams will not be eligible to become a confirmed Round 2 Semi-Finalist until their eligibility has been verified, their compliance with these Official Rules has been confirmed, and all required documentation has been submitted and approved. Both Team members and their Composer must complete all required forms; failure to do so may result in disqualification. If a notification is returned as undeliverable or a Team is disqualified for any reason outlined above, the Sponsor may select the next highest-scoring eligible Team as a replacement Round 1 Semi-Finalist Team. Any alternate Team selected must complete and return all required documentation within the timeframe specified.

Each Round 1 Semi-Finalist Team will have approximately 7-days to work with the Sponsor and the Agency Production Coaches to complete required tasks, including but not limited to: update all materials including Budget and production timeline; create storyboards, identify key crew; provide top theater filming locations and additional location options; provide availability to scout said locations; provide any clarifications on the Submission that Sponsor and partners require (collectively, “Supporting Materials”); revise their Script; and complete and return the Declaration. The revised Script and Supporting Materials must be submitted by 5:00 pm ET on October 29, 2025.

5. Round 2 Semi-Finalists Determination, Notification and Verification: At the conclusion of the Round 1 Semi-Finalists Determination, all Round 1 Semi-Finalists Teams will undergo a secondary review (“Round 2 Semi-Finalist Determination”) by the Sponsor and Agency Production Coaches. The purpose of Round 2 is to integrate Sponsor feedback and further develop the Submissions selected in Round 1. This review will evaluate each Team’s Script and Supporting Materials. Six (6) Round 2 Semi-Finalist Teams (each a “Round 2 Semi-Finalist Team”) will be selected based on production viability—defined as the Sponsor’s determination that the proposed project can be executed within the Budget and within the allotted timeline. If all eight (8) Round 1 Semi-Finalists Teams are deemed viable, Sponsor will determine the six (6) Round 2 Semi-Finalists based on re-judging all Round 1 Semi-Finalists Teams based on the Judging Criteria in Section 4. All decisions made during this process are final. Once the Round 2 Semi-Finalists are determined, Administrator and/or Sponsor will conduct the Background Checks and Social Checks on all Round 2 Semi-Finalists and their Composers. Based on the results of these checks, the Sponsor may, in its sole discretion, disqualify a Team and/or Composer if it determines that the individual or Team may reflect unfavorably on the Contest or Sponsor. If no Composer from a Round 2 Semi-Finalist Team is eligible or completes the process above by November 15, 2025, the Team will be disqualified from the Contest. In the event a Team member withdraws from the Contest after being confirmed as a Round 2 Semi-Finalist, the remaining Team member may select a replacement Team member, provided that the such replacement meets the eligibility requirements stated in Section 1, submits to the Background Check, and completes the Declaration and any other required documentation.

Each of the Round 2 Semi-Finalist Teams (once verified) will have approximately 16-days to work with Sponsor and partners to complete all Round 2 tasks, including but not limited to: updating all Supporting Materials; providing availability for location scouts; and providing availability for weekly meets with CCRF team. Additionally, Round 2 Semi-Finalist Teams will have approximately 9-days to work with Sponsor and partners to do the following tasks: integrate Sponsor’s feedback on the Script and update Supporting Materials including but not limited to storyboards. All Scripts and revised Supporting Materials must be submitted by 5:00 pm ET on November 15, 2025.

6. Determination of Finalists: After the Round 2 Semi-Finalists Teams submit their Script and revised Supporting Materials, the Judges will judge the Scripts and the Supporting Materials to determine up to three (3) Finalist Teams who received the highest overall scores based on the Judging Criteria outlined in Section 4 (each, a potential “Finalist Team” and collectively, the potential “Finalist Teams”, with each Team member of a Finalist Team being referred to herein as a “Finalist”). In the event of a tie, the Round 2 Semi-Finalist Team whose Script received the highest score for Creativity will be deemed the potential Finalist Team.

7. Finalist Requirements: All deadlines and details for Finalist Requirements will be outlined in the filmmaker handbook (provided to all Finalists) (“Handbook”).

I. Each Finalist Team agrees to the following:

a. Each Finalist Team will then work with the Sponsor’s agency production coach [“Agency Production Coach(es)”] and partners to refine, develop, and edit the Script, along with creation of the 10-second introduction/bumper and submit a final revised Script/Final Branded Spot to the Sponsor for final approval. Once approved, the Script and Branded Spot are locked and may not be changed.

b. Each Finalist Team should be aware that they will need a primary production crew as well as a secondary BTS videographer (capturing both still images and video content).

Once the final Branded Spot edit is approved, the final exports of the Branded Spot outlined in the Handbook must be shared with the Sponsor’s Agency Production Coach. See Handbook for Agency Production Coaches’ contact information and details and all final deliverable due dates. Each Finalist Team must submit all Final BTS Content Deliverables in accordance with the timeline set forth in the Handbook. All final BTS Content Deliverables, including but not limited to, the items outlined below, to Sponsor by 5:00 pm ET April 4, 2026.

II. “Final BTS Content Deliverables”: Each Finalist Team must document their development and production process with a behind-the-scenes videographer to create the BTS Content. BTS Content will consist of the following elements:

a. Capture of an on-set still photography and video shot list.

b. Delivery of a properly organized hard drive that contains all footage and still images captured in connection with production of the Branded Spot

c. Finalist Teams are expected to produce 4-6 short form social content video pieces aimed at promoting the Finalist Team, their cast and crew. All social content should be approved by the Agency Production Coach before posting publicly. Any third-party marks need to be approved through Agency Production Coach before sharing the content publicly.

III. Each Finalist Team must retain a proper chain of title for their Submission, Branded Spot, and BTS Content. Without limitation of the foregoing, Finalists must ensure that (a) all cast and crew deal memos contain work-for-hire provisions that assign all results and proceeds to Finalists; and (b) that any license agreements grant broad rights in all media, worldwide, and in perpetuity.

IV. Each Team member understands that they must act appropriately and professionally as they are considered “brand representatives”. Each Finalist Team member must abide by Sponsor-approved media coaching and PR guidelines and agrees to represent the Brand Image and the Released Contest Parties in a positive light. If requested, each Finalist agrees to participate in any and all media interviews (including, but not limited to, radio and television) related to the Contest.

V. No Applicant/Team member will furnish or authorize any publicity of any form relating to the Contest without the prior written approval of Sponsor in each case, except that once initial publicity is released relating to the Contest, a Round 2 Semi-Finalist or Finalist may make truthful, casual, non-derogatory mention of their involvement therewith.

VI. Team members (and Composer, cast, videographer, and crew) understand that they must follow all applicable laws, statutes, and regulations, as well as any safety protocols provided by Sponsor in the filming and production of the Branded Spot.

VII. Each Round 1 Semi Finalist, Round 2 Semi-Finalist and Finalist shall duly execute, acknowledge and deliver to Sponsor, or cause to be executed, acknowledged and delivered to Sponsor, any and all assignments or instruments consistent with these Official Rules which Sponsor may deem necessary to carry out and effectuate the purposes and intent of the Official Rules and the Contest. In the event a Round 1 Semi-Finalist, Round 2 Semi-Finalist or Finalist fails to execute any such instrument after written notice to that effect and a reasonable opportunity (not to exceed five [5] business days) to do so, each Round 1 Semi-Finalist, Round 2 Semi-Finalist or Finalist hereby appoints Sponsor as such party’s attorney-in-fact, which appointment shall be deemed a power coupled with an interest, with full rights of substitution and delegation, to execute any such instruments in such party’s name and on their behalf and in which case Sponsor will provide copies of such instruments to such party within a reasonable period of time.

8. Winner Determination:

Decisions of the Judges/Red Ribbon Panel/Sponsor are final with respect to all matters relating to the Contest and judging. Winning Teams will be notified by email and will need to complete all prize/award acceptance documents (as defined in these Official Rules) within forty-eight (48) hours of notification attempt or prize/award will be forfeited and an alternate winning Team may be determined, time permitting.

Determination of Grand Prize Winning Team: After the conclusion of the Finalist Period, a panel of Sponsor-selected judges known as the “Red Ribbon Panel” will determine a potential Grand Prize Team. The Red Ribbon Panel will judge and score each Finalist Team’s Branded Spot based on the Judging Criteria (excluding the Competence and Experience criterion) outlined in Section 4 above (the “Final Judging Round”). The Finalist Team whose Branded Spot receives the highest score will be determined as the potential Grand Prize winning Team. In the event of a tie in average rank between two (2) or more highest-scoring Finalist Teams’ Branded Spots, the Branded Spot that best represents/reflects the Brand Image in the Red Ribbon Panel’s sole discretion will be deemed the potential Grand Prize winning Team.

Determination of The Best Music Composition Award Winner: After the conclusion of the Finalist Period, the Red Ribbon Panel will judge and rank each Finalist Team’s Branded Spot based on the music composition they determine added the most to the Branded Spot. The Composer associated with the Finalist Team whose music composition receives the highest average rank will be determined as the potential “Best Music Composition Award Winner”. In the event of a tie in average rank between two (2) or more highest-scoring Finalist Teams’ music compositions, the Branded Spot that best represents/reflects the Brand Image in the Red Ribbon Panel’s sole discretion will be deemed the potential Grand Prize winning Team.

Determination of Cinemark Fan Favorite Winner: After the conclusion of the Finalist Period, beginning April 20, 2026 at 12:00pm ET and ending May 10, 2026 at 11:59pm ET (the “Voting Period”), the Sponsor will offer a website that invites the public to vote (“Cinemark Fan Favorite Public Voting Site”) on the Finalist Team Branded Spots. All of the details related to the Public Vote Site (voter eligibility requirements and voting limitations) will be set forth on the Cinemark Fan Favorite Public Voting Site. Multiple votes received from any person or email address in excess of the stated limitations will be void. Any attempt by any Finalist Team or voter to obtain votes by any fraudulent or inappropriate means, including without limitation, offering prizes or other inducements to members of the public (as determined by Sponsor in its sole discretion), by using any automated program, by using multiple/different email addresses, identities, registrations and logins, or any other methods, will void those votes for the Finalist Team and Finalist Team may be disqualified from this aspect of the Contest as determined by Sponsor in its sole discretion. The Finalist Team with the most valid votes received from the public during the Voting Period will be deemed the potential Cinemark Fan Favorite Winner. In the event of a tie, the Finalist Team whose Branded Spot received the highest score for "Entertainment Factor”, as determined by the Red Ribbon Panel in their sole discretion, will be deemed the potential Cinemark Fan Favorite winning Team from amongst the tied Finalist Teams.

9. Prizes/Awards and Approximate Retail Values (“ARV”):

The Red Ribbon Panel Grand Prize (1): The Red Ribbon Panel Grand Prize -winning Team will have their Branded Spot featured in Coca‑Cola partnered theaters across the United States (all details of such feature are at Sponsor’s sole discretion). There is no retail or other monetary value related to the Red Ribbon Panel Grand Prize.

The Best Music Composition Award (1): A professional recording / mixing session at Coke Studios LA Live mentorship session for the Team’s Composer to utilize for their professional development. This session at Coke Studios LA Live includes a mentorship meeting with the Coke Studios LA Live Production Manager, a tour of the facility and equipment and the opportunity for the Team’s Composer to work on their own composing project at the studio. Including, mix on the boards, either as general practice or to work on a personal project of choice. The Composer will retain rights to their creations from the session at the Studio; TCCC will not claim any ownership to the work that is created on site. Coke Studios LA Live can provide an engineer to help manage the session and final mix and mastering, unless the winning Composer prefers to do so on their own. Round trip economy air transportation for winner only, from major airport nearest winner’s home, to Los Angeles, a check in the amount of 25% of the actual value of the prize, ranging from $150 - $500 USD that can be used towards income taxes associated with the Best Music Composition Award, and hotel accommodations for two nights (based on single occupancy) and per diem, in Sponsor’s sole discretion. The maximum ARV of the Best Music Composition Award is $2,500 USD. If travel costs are less than $2,000 USD, the winner will not receive any difference and if the travel costs are less than $600, winner will not receive a check in the amount of 25% of the actual value of the Best Music Composition Award. There is no retail or other monetary value related to the recording mentorship session portion of The Best Music Composition Award.

The Best Music Composition Award Travel Restrictions: Trip must be taken on dates specified by the Sponsor (as they correlate to any award events), and by June 30, 2027, or award will be forfeited. In the event the winner lives within a 150-mile radius of Los Angeles, CA, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided for the air transportation portion of The Best Music Composition Award. If the winner elects to accept The Best Music Composition Award with no transportation or hotel accommodations, no additional compensation will be provided for the transportation/hotel accommodation portion of The Best Music Composition Award. Airline carrier's regulations and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Winner must have valid travel documents prior to departure (i.e., Real ID-compliant driver’s license or Real ID-compliant non-driver ID, passport, passport card or other TSA-approved ID; visit here for a list of TSA-approved IDs). All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the above award description and all expenses for any of the foregoing are the sole responsibility of the Best Music Composition Award Winner. If any part of the award becomes unavailable, Sponsor will substitute the award of equal or greater retail value. No transfer, cash or other substitution of the award is permitted except Sponsor may substitute award in whole or in part for one of comparable or greater retail value for any reason. Sponsor is not responsible for flight delays and/or cancellations/missed flights resulting in the winner not being able to use or reschedule hotel or other reservations/accommodations and/or any activity related to The Best Music Composition Award, and no substitution or compensation will be awarded. In the event the Best Music Composition Award Winner engages in behavior during any travel related to the Contest that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to or does threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor, or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate their travel early, eject them from the trip and send the Best Music Composition Award Winner home with no obligations or compensation to the Best Music Composition Award Winner.

The Cinemark Fan Favorite Prize (“Cinemark Prize”) (1): The Cinemark Fan Favorite winning Team will have their Branded Spot featured in Cinemark Theatres across the United States (all details of such feature are at Sponsor’s sole discretion). There is no retail or other monetary value related to this portion of the Cinemark Prize. If the same Branded Spot should win the Grand Prize and the Cinemark Fan Favorite Prize, the Branded Spot is to play twice as many times at Cinemark Theatres’ sole discretion. (2): $5,000 USD, awarded in the form of a check to the winning Team ($2,500 per Team member). U.S. residents with a U.S. SSN or ITIN will receive $2,500 USD, plus an additional $980 intended to help pay for the U.S. income tax liability. (3): The Cinemark Fan Favorite winning team will receive a trip to the Cinemark Headquarters in Dallas, TX for an immersive VIP experience meeting with leadership and other departments at the Sponsor’s sole discretion. Cinemark will cover up to $2,000 USD in travel-related expenses (e.g., air transportation, lodging, meals, and ground transportation), with all travel arrangements coordinated by Cinemark or its designated travel provider or partner. Date of visit will be mutually agreed on after the winner is announced. The ARV of the Cinemark Prize is up to a maximum of $ 8,960 USD.

The Cinemark Prize Travel Restrictions: The trip must be taken on the dates specified by Sponsor in connection with any award events and must be completed no later than October 31, 2026 or the Cinemark Prize will be forfeited. In the event the winner lives within a 150-mile radius of Dallas, TX, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided for the air transportation portion of the Cinemark Prize. If the winner elects to accept the Cinemark Prize with no transportation or hotel accommodations, no additional compensation will be provided for the transportation/hotel accommodation portion of the prize. Airline carrier's regulations and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Winner must have valid travel documents prior to departure (i.e., Real ID-compliant driver’s license or Real ID-compliant non-driver ID, passport, passport card or other TSA-approved ID; visit here for a list of TSA-approved IDs). All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the above award description, and all expenses for any of the foregoing are the sole responsibility of the Cinemark Prize Winner. If any element of the Cinemark Prize becomes unavailable, Sponsor may substitute an award of equal or greater retail value. The Cinemark Prize is non-transferable, may not be redeemed for cash, and may not be substituted except as provided herein. Sponsor is not responsible for flight delays and/or cancellations/missed flights resulting in the winner not being able to use or reschedule hotel or other reservations/accommodations and/or any activity related to the prize, and no substitution or compensation will be awarded. If, during travel related to the Contest or any other period, the Cinemark Prize winner engages in conduct that Sponsor, in its sole discretion, deems obnoxious, illegal, threatening, abusive, or otherwise detrimental to Sponsor’s reputation or goodwill, Sponsor may terminate the trip, eject the winner from any prize-related activity, and send the winner home without further obligation or compensation.

Three (3) Finalist Prizes: $22,000 USD to be used to produce the Branded Spot based on each Finalist Team's Script as well as produce BTS Content. The Branded Spot of each Finalist may be screened at select cinema locations; all details determined by Sponsor in its sole discretion. The ARV of each Finalist Team Award is $22,000 USD.

In the event a Team member dies, gets arrested, or gets deported (because they are not a legal U.S. resident) before the applicable prize money is awarded, the other Team member will receive whatever prize monies stated on the Declarations collectively. All other portions of the applicable prize will be forfeited. No transfer, cash or other substitution of the award/prize is permitted except Sponsor may substitute any award/prize (as applicable) in whole or in part for one of comparable or greater retail value for any reason, in Sponsor’s sole discretion. All federal, state, and local taxes are solely the responsibility of each prize winner/award winner (that are U.S. residents with a valid SSN). Prize winners/award winners will be issued a 1099 tax form for the actual retail value of the prize/award awarded. It is recommended that each Team member meet with a tax professional to account for this potential tax liability during the Submission Phase.

10. Intellectual Property Rights/License:

I. Team Rights:

a. Subject to the various grants of rights contained herein, each Finalist Team retains the intellectual property rights, including but not limited to copyright, in and to those elements of their Script, Submission, BTS Content and Optional Additional Materials Team that do not contain Sponsor IP (as defined below) (Collectively, the “Applicant IP”). Notwithstanding the foregoing, members shall have no right of approval, no claim to any compensation, and no claim arising out of the use, alteration, distortion or illusionary effect or use in any composite form of Team member’s Attributes (as defined below). Each Applicant may exploit their Applicant IP that contains Sponsor IP only in accordance with the rules and guidance of Sponsor, as may be set forth in the Handbook or otherwise provided to Applicant from time to time (subject to modification and revision at any time, at Sponsor’s sole discretion).

b., Sponsor grants to Teams the non-exclusive right to use Sponsor’s intellectual property that is provided in connection with this Contest (“Sponsor IP”). However, Sponsor retains all right, title and interest in and to all Sponsor IP, including but not limited to trademarks, trade names, logos and other such intellectual property of Sponsor.

II. Sponsor/Partner Rights:

a. Except where prohibited, each Finalist Team member grants to the Sponsor, Coca‑Cola Bottlers and Viva La Marketing, Inc. the right, in perpetuity and throughout the universe, to use each Team member's name, likeness, and/or biography, Script, Submission, BTS Content, Optional Additional Materials, any prize information (collectively, “Attributes”) in connection with the production, exhibition, advertising and other exploitation of the Contest and the Branded Spot and all subsidiary and ancillary rights therein, in any and all media now known or hereafter devised, worldwide, in any and all advertising and Contest materials, including but not limited to digital and social media, advertising specialties (e.g., cups, popcorn tubs, etc.), and point of sale materials, for advertising and promotional purposes in conjunction with this and similar promotions, without notice to a Team member and without further compensation.

b. Sponsor, Coca‑Cola Bottlers and Viva La Marketing, Inc. shall have the right, in their sole discretion, to edit, composite, morph, scan, duplicate, or alter the Submission and Branded Spot for any purpose which Sponsor, Coca‑Cola Bottlers and Viva La Marketing, Inc. deem necessary or desirable, and each Applicant/Team member irrevocably waives any and all so-called “moral rights” they may have therein. Some or all BTS Content/Submission may be shared on Sponsor’s digital platforms, with or by Sponsor theater media partners, or in other manners at Sponsor's sole discretion.

c. Exclusive License to Branded Spot: For a four-year period, beginning May 15, 2026 and ending May 15, 2030, Sponsor shall have an exclusive license (“Exclusive License”) to use the Branded Spot. However, Finalists may use the Branded Spot for career development purposes (e.g., on their website, job application, referral, and includes submission to festivals and awards) but not for commercial use. When Finalist is using their Branded Spot for career development, Finalist must also include disclosures that they are not employees of the Sponsor. After the Exclusive License expires, Sponsor may extend the Exclusive License for an additional four-year period at any time in exchange for a payment of $1,000 USD which shall be paid as consideration for extension of the Exclusive License to Sponsor for each additional four-year period. This process may be repeated in four-year increments as long as Sponsor wishes to keep the Exclusive License, in Sponsor’s sole discretion. Each Applicant agrees that Sponsor, its subsidiaries, affiliates, joint ventures, distributors and bottlers will have the Exclusive License (defined above) granting the right to the worldwide, royalty-free, perpetual, unlimited use in all media of the Branded Spot, for historical, archival, and/or documentary purposes for the timeframes specified for the Exclusive License (e.g., by way of example and not limitation, for use in and in connection with the World of Coca‑Cola Museum and traveling versions thereof, as well as on any Sponsor websites, any and all media, social media accounts, and YouTube channel) and winning Team members agree to execute documents confirming such Exclusive License (as further set forth above) at Sponsor’s request.

d. For the avoidance of doubt and notwithstanding anything to the contrary contained herein, each Applicant hereby agrees that Viva La Marketing, Inc. will have a nonexclusive, perpetual, irrevocable, fully sublicensable (through multiple tiers of licensees), worldwide, fully paid-up, royalty-free license to use and exploit the Branded Spot and the Attributes in any manner whatsoever and in any and all media now known or hereafter devised.

11. General Rules: By participating in the Contest, each Team member (and Composer) agrees to be bound by these Official Rules. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the Contest. Sponsor reserves the right to cancel, terminate, modify or suspend the Contest or voting, and determine the Round 1 Semi-Finalist (and then the winners) from among the Submissions received prior to the action taken or in other such manner as deemed fair and appropriate by Sponsor. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Submission/voting process or the operation of the Contest or Public Vote Site; violates these Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor/Administrator and Released Contest Parties are not responsible if the Contest or any portion, including voting or any judging round cannot take place, including, but not limited to, scheduling conflicts, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsor’s reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, or for any other reason whatsoever, then Sponsor will have no obligation to award compensation in lieu thereof. At any point during the Contest, including without limitation after Finalist determination or prize award, Sponsor may, in its sole discretion, disqualify any Team, Team member, or Composer if it determines that such individual or Team has engaged in conduct that may reflect unfavorably on the Contest, Sponsor, or its affiliated brands, partners, or representatives. Grounds for disqualification may include, without limitation, conduct that is unlawful, unethical, unprofessional, or inconsistent with Sponsor’s brand values, as determined by Sponsor in its sole discretion. All aspects of the evaluation and judging process, including scoring, deliberations, feedback, and internal communications regarding Submission or Team evaluations and Background Checks, are confidential and will not be disclosed to any Applicant, Team member, Composer, or third party. The Sponsor and its partners reserve the right to withhold all materials, commentary, or rationale related to judging decisions, including those related to disqualification or selection. By participating in the Contest, each Team member and Composer expressly waives any right to access or receive such information.

12. Release and Indemnity: By participating in the Contest, each Applicant (and Team member), Composer, videographer, cast and crew member, forever waive any and all claims or cause of action against the Released Contest Parties arising out of participation in the Contest, receipt of a prize/award, any subsequent industry events or use or misuse of any prize/award, including, but not limited to, any injury or damage to persons or property, including death, which may be caused, directly or indirectly, in whole or in part, from Applicant’s/Team member’s/Composer’s/videographer/cast/crew member’s participation in the Contest or receipt of a prize/award, including without limitation, any cancellation or postponement of any prize/award or prize/award event or any travel or activity related to the receipt or use of any prize/award or prize/award event. Each Applicant/Team member/Composer/videographer/cast and crew member agrees to indemnify, defend and hold the Released Contest Parties harmless from any and all claims, damages, expenses, costs (including reasonable outside attorneys' fees) and liabilities (including settlements) arising directly out of Applicant’s/Team member’s/Composer’s/videographer’s/cast and crew member’s participation in the Contest, including but not limited to: claims for trademark infringement; copyright infringement; violation of any right of publicity or right of privacy; defamation; unauthorized human intervention in the Contest; technical errors related to computers, servers, providers, or telephone or wireless networks, network lines, whether planned for maintenance or unplanned; printing errors; errors in the administration of the Contest or the processing or judging of Submissions, Optional Additional Materials, Scripts or Branded Spots; defamation which may be caused, directly or indirectly, in whole or in part, from disparagement of the winning Script and/or Branded Spot or any person involved in their creation; late, lost, or undeliverable email, mail, or shipments; injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Applicant’s/Team member’s/Composer’s/videographer’s/crew member’s participation in the Contest, including illness or death. Each Applicant’s/Team member’s/Composer’s/videographer’s/crew member’s participation is completely voluntary. Each Applicant/Team member/Composer/videographer/cast and crew member acknowledges that their participation may present certain risks, and they hereby assume any and all risks, known or unknown, associated with their participation in the Contest/winning a prize/award or creation or submission of Submission/Attributes/content/travel or any event that they may attend or be a representative of Sponsor in connection with the prize, a Submission or any way related to the Contest.

13. Jurisdiction: The Contest and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the state of Georgia, without regard to conflicts of law provisions. Team members/Composers/videographers/cast and crew members submit to exclusive personal jurisdiction in Georgia and agree that any dispute shall be resolved through arbitration in Georgia as outlined below.

14. Arbitration: By participating in this Contest, each Applicant/Team member/Composer/videographer/cast and crew member agrees: (i) that any and all disputes the Applicant/Team member/Composer/videographer/cast and crew member may have with, or claims that they may have against, the Released Contest Parties relating to, arising out of or connected in any way with (a) the Contest, and/or (b) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator in accordance with the rules of JAMS; (ii) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (iii) the arbitration shall be held in Georgia; (iv) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable Applicant/Team member/Composer/videographer/cast and crew member may have entered into in connection with the Contest; (v) the arbitrator shall apply Georgia law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (vi) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only Applicant’s/Team member’s/Composer’s/videographer’s/cast and crew member’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (vii) the arbitrator shall not have the power to award punitive damages against the Applicant/Team member/Composer/videographer/cast or crew member or Sponsor; (viii) if the Applicant/Team member/Composer/videographer/cast and crew member is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of Applicant’s/Team member’s/Composer’s/videographer’s/cast and crew member’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (ix) with the exception of subpart (vi) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (vi) is found to be invalid, unenforceable or illegal, then the entirety of this arbitration provision shall be null and void, and neither Applicant/Team member/Composer/videographer/cast nor crew member nor Sponsor shall be entitled to arbitrate their dispute. For more information on JAMS and/or the rules of JAMS, visit their website here.

15. Privacy Policy: Information collected by Sponsor in connection with this Contest may be used by Sponsor and shared with third parties involved in administration of the Contest in accordance with the Sponsor’s online Privacy Policy posted here. Each Applicant/Team member/Composer/videographer/cast or crew member involved in the Contest agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Contest.

16. Finalists and Winners: For the Finalists and Winners names, available after November 20, 2026, send an email here with WINNERS & 10-2991-04 as the subject line.

17. Sponsor/Administrator: The Sponsor of the Contest is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.