THE COCA-COLA® x FIFA WORLD CUP 26™ RED CARD SOCIAL PROMOTION
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PARTICIPATE OR RECEIVE A REWARD. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF RECEIVING A REWARD.

1. Eligibility: The Coca‑Cola® x FIFA World Cup 26™ Red Card Social Promotion (the “Promotion”) is open only to legal residents of the 50 U.S. & D.C. (“Eligibility Area”), who are 18 years of age or older as of date of participation (“Participant”). Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), WPP plc, Coca‑Cola bottlers, Don Jagoda Associates, Inc., Fédération Internationale de Football Association (“FIFA”) and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Promotion Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Promotion is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Participant’s full and unconditional agreement to these Official Rules.
 

2. Promotion Period: The Promotion begins at 10:00 am Eastern Time (“ET”) on June 11, 2026 and ends at 11:59 pm ET on July 19, 2026 (“Promotion Period”).
 

3. How to Participate: During the Promotion Period, find the Sponsor’s social media post(s) on Coca‑Cola’s Instagram (@cocacola or @cocacolafutbol), Threads (@cocacola), and/or TikTok (@cocacola) (each a “Social Media Platform”) pages that includes any FIFA World Cup 26™ content  (“Promotion Post”) and submit a relevant comment on the Promotion Post (“Submission”) to receive one (1) Submission into the Promotion. You may only use one (1) account ID (“Account ID”) per Social Media Platform to participate. Multiple Participants are not permitted to share the same Account ID to submit a Submission. 

SUBMISSION GUIDELINES:

• Submission must be Participant’s own original work and must not have won a previous prize or award.
• Photo (if applicable) must be in JPG or PNG format and the file size must not exceed 20mb.
• Submission must not (and Participants represent and warrant that it will not), violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light.
• Submission should not include content with the potential to result in any injury or bodily harm to the Participant.
• Submission must not reference any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements, or be otherwise objectionable, as determined in Sponsor’s sole discretion.
• Submission must not include any commercial solicitation or promotional materials, websites, contact information or personally-identifiable information (e.g., first or last name, address, phone number, place of work, email address, etc.).
• Sponsor has in its sole discretion, the option (but not the obligation) to blur or black-out any imagery that Sponsor deems objectionable.
• Any Submission deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified and may be deleted.
• Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
• Submission cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Promotion Released Parties, or their respective products and services, or other people, products or companies.
• Submission must not contain content that is false, inaccurate or misleading.
• Submission must not contain statements or images relating to the armed forces of the United States; local, state or federal governments; state flags, emblems, seals, coat of arms, crests or insignias.
• Submission must not include references to any activity that Sponsor/Administrator deem to be, in their sole discretion, lewd or indecent.

Any attempt by any Participant to obtain more than the stated number of Submissions by using multiple/different Account IDs, email addresses, identities, registrations or logins, or any other methods will void that Participant’s Entries and that Participant may be disqualified from the Promotion. In the event of a dispute as to any Submission, the authorized account holder of the email address used to register for the Account will be deemed to be the Participant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential Reward recipients may be required to show proof of being the authorized account holders.
 

4. Rewards (as broken out in the chart below)/Approximate Retail Values (“ARV”) and Odds of receiving a Reward:

Actual style, sizes, and colors of Rewards are to be determined by the Sponsor in their sole discretion. Promotion Rewards will be collectively referred to as a “Reward” or “Rewards”. If a Reward becomes unavailable, Sponsor will substitute a Reward of equal or greater retail value. No transfer, cash or other substitution of a Reward is permitted except Sponsor may substitute Reward in whole or in part for one of comparable or greater retail value for any reason. Resale of Rewards is prohibited. Limit of one (1) Reward per person.
 

Unclaimed Rewards will not be awarded. Odds of receiving a Promotion Reward depend on the date/time of Submissions, the number of Promotion Rewards remaining available at the time of Submissions, and number of eligible Submissions received during the Promotion Period. The number of Promotion Rewards available to be won will diminish as they are awarded during the Promotion Period.

5. Promotion Reward Notification: At random dates and times throughout the Promotion Period, the Sponsor will randomly comment on a potential Reward recipient’s comment and ask the potential Reward recipient to send them a direct message within three (3) days and in return, the Sponsor will send them back a direct message. Potential Reward recipients must provide the required verification and fulfillment information within three (3) days or the Reward recipient may be disqualified and an alternate may be selected. Rewards will then be fulfilled to the mailing addresses provided within 6-8 weeks after verification. Return of any Reward or notification as undeliverable will result in disqualification and Reward will be forfeited and an alternate Reward recipient will be selected. If a Participant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must return the required information in the timeframe specified. Up to three (3) alternates may be selected per Reward. The Reward recipients are solely responsible for all taxes in connection with the Reward (if applicable) including without limitation to federal, state, and local taxes. Any Reward recipients who have inquiries regarding their fulfillment must contact customer support within six (6) months after the Promotion has ended (and any outstanding Rewards will be forfeited after that time).
 

6. Verification: All recipients are subject to confirmation, verification of eligibility by Sponsor and compliance with these Official Rules in Sponsor’s sole discretion. All material submitted becomes the sole property of the Sponsor and will not be returned. If, due to an error of any kind, more notifications are delivered to Participants, or more Rewards are claimed than are intended to be awarded per Rule 4, the intended number of Rewards will be awarded in a random drawing from among all verified Reward claims received. The Sponsor and its agencies assume no responsibility for any injury or damage to Participant’s or to any other person’s computer relating to or resulting from participating or downloading materials or software in connection with the Promotion.
 

7. Publicity: Except where prohibited, participation in the Promotion constitutes Reward recipients’ consent to Sponsor and its agents’ use of Reward recipient’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.
 

8. General Rules: By participating in the Promotion, Participant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor whose decisions are final and binding in all matters related to the Promotion. Any normal Internet/phone access and data/usage charges imposed by Participants’ online/cellular service will apply and are Participants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Participant's device/browser used for participating. Submissions become the property of Sponsor upon receipt and will not be acknowledged or returned. Submissions specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Submissions, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Submissions; or other errors of any kind whether human, mechanical, or electronic. In the event the Promotion is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Promotion, Sponsor reserves the right in its sole discretion to suspend or terminate the Promotion and reward the Rewards claimed prior to such action. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Submissions. Proof of submission is not proof of receipt by Sponsor. By participation in the Promotion, Participants and Reward recipients release and hold harmless the Released Promotion Parties, Instagram, Threads, and TikTok from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting a Submission or otherwise participating in any aspect of the Promotion, the receipt, ownership or use of any Reward awarded, or while preparing for, participating in any Reward-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Reward.

9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Submission process, the operation of the Promotion or Website or the Reward determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Submissions generated by AI, script, macro, or other automated means, or by any means that subvert the Submission process, will be disqualified and may result in the Participant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Participant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
 

10. Disputes: Participant agrees that: (a) they release and will defend, indemnify and hold harmless the Released Promotion Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Promotion, or any Reward awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Participant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Promotion, but in no event attorneys' fees; and (e) under no circumstances will Participant be permitted to obtain awards for and Participant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Participants or the Released Promotion Parties in connection with this Promotion shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

11. Privacy Notice: Information collected by Sponsor in connection with this Promotion may be used by Sponsor and shared with third parties involved in administration of the Promotion in accordance with the Sponsor’s online Privacy Notice posted here. The Participant agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Promotion.
 

12. Reward Recipient List: For a list of recipients of Rewards valued at over $25, available after August 20, 2026, send an email here with Coca‑Cola® x FIFA World Cup 26™ Red Card Social Promotion Reward Recipients & 10-3008-66 as the subject line.
 

13. Sponsor: Sponsor of the Promotion is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313.
 

This Promotion is in no way sponsored, endorsed or administered by, or associated with Fédération Internationale de Football Association.
 

This Promotion is in no way sponsored, endorsed, administered by, or associated with Instagram, Threads, or TikTok and you understand you are providing your information to Sponsor and not Instagram, Threads or TikTok.