Official Rules


1.    Eligibility: The Vitaminwater Mega Cool Music Festival Ticket Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. and D.C. (“Eligibility Area”) who are 18 years of age or older as of date of entry (“Entrant”). Each Entrant must also have a Coca‑Cola account (each an “Account”) at the time of Entry (defined below). Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, Don Jagoda Associates, Inc. (“Administrator”) and their respective subsidiaries, parent, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules.


2.    Sweepstakes Period: The Sweepstakes begins at 10:00 am Eastern Time (“ET”) on March 28, 2024 and ends at 11:59 pm ET on March 31, 2024 (“Sweepstakes Period”).


3.    How to Enter: You will need an Account to participate. Sponsor will use the Account email address and other information for eligibility, notification and/or fulfillment purposes, if you are a winner, so be sure it is accurate and up to date. There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, go to https://www.coca‑ (“Website”). Follow the links and instructions to log into or create an Account and click the box on the Website to opt-in for marketing emails to receive an entry (“Entry”). You may opt-out of marketing emails at any time after Entry is complete. Limit one (1) Entry per person per day. Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar Entry methods or agents (including, but not limited to, Sweepstakes Entry services) will void all Entries by that Entrant. In the event of a dispute as to any Entry, the authorized account holder of the email address used to enter will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders. 


4.    Prize/Approximate Retail Value (“ARV”): Two (2) Grand Prizes: A five (5) day/four (4) night trip to Coachella Valley Music and Arts Festival in Indio, CA from April 11, 2024 to April 15, 2024 for winner and one (1) travel companion. Trip includes round trip economy class air transportation between the airport nearest the winner’s home to Palm Springs International Airport, round trip airport/hotel/festival ground transportation and four (4) night hotel accommodations. Prize also includes one (1) VIP ticket to Week One of Coachella Valley Music and Arts Festival from April 12, 2024 to April 14, 2024 for winners and each travel companion. ARV: $14,000 each. All taxes related to the prize are the sole responsibility of the winner. Resale of prize or any component is prohibited.

The Grand Prizes must be used on dates specified or the Grand Prize will be forfeited. If a Grand Prize winner elects to partake in any or all portions of his/her Prize with no travel companions, the Prize will be awarded to Grand Prize winner only and any participating travel companions and any remainder of the prize will be forfeited and shall not be subject to further or alternative compensation. Airline carrier's regulations and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. The Grand Prize winner and respective travel companion(s) must travel together on the same itinerary. All travelers must have valid travel documents prior to departure (i.e., REAL ID, passport or other TSA-approved ID; visit for a list of TSA-approved IDs). Travel companions must complete a Release of Liability prior to departure. All travel companions must be 18 years of age or older. Failure to obtain required travel documents by Grand Prize winner and travel companion(s) may result in forfeiture of Prize and alternate potential winner selection, by random drawing, time permitting, from among all remaining eligible Entries received. All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the above prize description and all expenses for any of the foregoing are the sole responsibility of the Grand Prize winners. If the prize becomes unavailable, Sponsor will substitute the prize of equal or greater retail value. No transfer, cash or other substitution of the prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. In the event a Grand Prize winner and/or travel companion(s) engages in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor, or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate their travel early, eject them from the festival and send the Grand Prize winner and travel companion(s) home with no obligations or compensation to winner. The Grand Prize winner and travel companion(s) must also pass any required medical testing and comply with any additional requirements, at any time, that may be required or recommended by any government agency, or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having been vaccinated against COVID-19. The Grand Prize winners and travel companion(s) may also be required to execute any assumption of risk and/or other documents relating to COVID-19 or he/she may not be permitted to travel. 


5.    Selection of Winner/Odds: Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the Sweepstakes on or about April 1, 2024. The odds of winning a Grand Prize depend on the total number of eligible Entries received during the Sweepstakes Period.


6.    Winner Notification: The potential Grand Prize winners will be emailed a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) within twenty-four (24) hours of notification in order to be confirmed as a Grand Prize winner. If potential Grand Prize winner fails to return the completed Declaration within twenty-four (24) hours or Declaration is returned as undeliverable, Entrant shall be deemed ineligible, the prize will be forfeited, and an alternate potential winner will be selected, time permitting. Declaration will be sent via email. Return of prize notification as undeliverable may result in disqualification and alternate selection, time permitting. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected. 


7.    General Rules: By participating in the Sweepstakes, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/phone service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entrants associated with potential winning Entries may be required to show proof of being the authorized account holder of the email address assigned by an Internet access provider, online service provider, Internet service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted address. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules or on the Website, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other error of any kind whether human, mechanical, or electronic. CAUTION: Any attempt to deliberately damage any web site/device, or undermine the legitimate operations of the Sweepstakes, is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek damages from any such Entrant to the fullest extent permitted by law and to disqualify such Entrant from the Sweepstakes. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the Prize winner from among all eligible Entries received prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participating in this Sweepstakes, Entrants agree to be bound by these Official Rules and the decisions of the Sponsor. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Entry process or the operation of the Sweepstakes or Website; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By participation in the Sweepstakes, Entrants and Prize winner and travel companion release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any prize awarded, or while preparing for, traveling to or participating in any prize-related activity or any typographical or other error in these Official Rules or the announcement or offering of the prize. 


8.    Disputes: Entrant agrees that: (a) he/she releases and will defend, indemnify and hold harmless the Released Sweepstakes Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Sweepstakes, or any prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia, the United States, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.


9.    Privacy Policy: Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Policy posted at https://www.coca‑ The Entrant agrees to the collection, processing and storage of his/her personal data by Sponsor for the purposes of the Sweepstakes. 


10.    Winner List: For the name of the winner, available after April 30, 2024, send an email to: Coca‑ with WINNER & (01-2893-42) as the subject line. 


11.    Sponsor/Administrator: Sponsor of the Sweepstakes is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.