COCA-COLA INTRODUCES “COCA-COLA MASHESHA” REFRESHMENT AT THE SPEED OF MZANSI
New 250ml bottle pack brings South Africa’s favourite drinks to people, at a recommended retail price of R6, delivering greater access and affordability for consumers nationwide
Johannesburg, 18 December 2025 - Coca‑Cola South Africa has unveiled a fresh addition to its beverage portfolio with the launch of the new 250ml bottle pack — available now at a recommended retail price of R6. Designed to offer consumers a convenient way to enjoy their favourite Coca‑Cola®, Fanta®, Sprite® and Stoney® drinks, this innovation brings more choice to consumers seeking, a more affordable, on-the-go serving without compromising the taste they love.
Launching just as South Africans head into a busy season of year-end moments, travel, gatherings and the everyday hustle, the 250ml pack fits seamlessly into fast-paced lifestyles. Whether grabbing a quick break, stocking up at local spaza shops, or enjoying refreshment on the move, the new pack is an easy, affordable way to enjoy the brands you know best.
“We are incredibly excited about Coca‑Cola Mashesha, a name born in the streets and rooted in Mzansi culture. Mashesha means ‘fast’ or ‘quick’ in IsiZulu, and it perfectly captures the spirit of this pack. It’s made for quick enjoyment and the vibrant pace of South African life,” added Franscoe Bouwer, Senior Director, Frontline Marketing Coca‑Cola South Africa.
The drinks have the same recipes you already know and love, with full nutritional details — including sugar content — on every pack. At the moment, there’s no zero-sugar option in this size. The bottle is made from PET plastic with an HDPE cap and is recyclable (excluding cap and label). Thanks to advanced KHS Plasmax technology, which adds an ultra-thin protective layer inside, your drink stays fizzy and fresh for up to eight months.
“This launch reflects The Coca‑Cola Company’s commitment to bringing more choice, more convenience and more relevant innovation to South African consumers. We know people are looking for more affordable options that fit their day-to-day routines, and the 250ml pack delivers exactly that - fast to enjoy, great tasting, and designed for life on-the-go,” said Bouwer.
The new 250ml pack launched on 19 November and is available at spaza shops and wholesale outlets at a recommended retail price of R6. It will be distributed nationwide, excluding the Western Cape, at launch, with expansion opportunities under review. The product is produced and distributed by Coca‑Cola Beverages South Africa.
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For Media Enquiries:
Coca‑Cola South Africa: Amava Kamana akamana@coca-cola.com
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.