Cappy Shakes Up the Juice Shelf with the Launch of Cappy Lemonade Burst in South Africa
Johannesburg, South Africa – 30 April 2026 – Cappy is shaking up the juice category with the launch of Cappy Lemonade Burst, a bold new flavour delivering a refreshing sweet‑meets‑sour citrus kick designed to bring excitement back to the juice shelf.
Zesty, bold and unapologetically refreshing, Cappy Lemonade Burst challenges the sameness of traditional juice flavours and introduces a more playful take on refreshment. Built to stand out, it delivers a distinctive sweet and sour kick that’s as enjoyable with meals as it is on the go.
“Cappy Lemonade Burst is designed to disrupt the juice shelf,” said Mario I. Garcia, Vice President and Managing Director of Coca‑Cola South Africa. “South Africans are looking for refreshment with more attitude and excitement. This launch delivers a bold sweet and sour citrus kick that flips the script on what juice can be, while remaining accessible and relevant to consumers for everyday moments.”
Cappy Lemonade Burst is now available nationwide across major retailers and selected independent outlets in 200ml, 500ml, 1.25L and 1.5L pack sizes.
The launch will be supported by a high‑impact multi‑channel marketing campaign, including experiential sampling, in‑store visibility, social and digital content, influencer partnerships, out‑of‑home advertising and a new TV commercial, designed to drive trial and awareness.
For more information on Cappy visit https://www.coca-cola.com/za/en/brands/cappy and follow our social media pages: @CappyAfrica.
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For Media Enquiries:
Coca‑Cola South Africa: Amava Kamana akamana@coca-cola.com
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.