Coca‑Cola Invites Mzansi Fans to Feel It All Together, through FIFA World Cup 2026™ Experiences

Johannesburg, South Africa, 09 June 2026 – The Coca‑Cola system in South Africa is igniting nationwide excitement around the FIFA World Cup 2026™ with a campaign that invites fans to “Feel It All”, celebrating the anticipation, tension, joy and shared pride that only football’s biggest stage can deliver. Rooted in Coca‑Cola’s belief in the power of human connection, the campaign brings South Africans closer to the FIFA World Cup™ experience—on the pitch, around the screen and within communities across the country.

After a 16‑year absence, South Africa’s national team, Bafana Bafana, returns to the FIFA World Cup™ stage, marking a defining moment for local football fans. As a sponsor of the national team and a proud partner of FIFA for over five decades, Coca‑Cola is harnessing this historic return to create experiences that reflect South Africa’s unmistakable football culture, passionate, expressive and deeply communal.

Bringing Fans Closer to the FIFA World Cup™—At Home and in the Stadium

As part of the campaign, Coca‑Cola is also sending South Africans to experience the FIFA World Cup 2026™ live, alongside rewarding fans at home with exclusive watch‑party kits. Through competitions linked to participating Coca‑Cola FIFA World Cup™ promotional packs, lucky fans have secured once‑in‑a‑lifetime trips to attend the tournament in person—turning everyday purchases into unforgettable memories. Many more fans have been surprised and rewarded with prizes including at‑home experiences designed to bring the excitement of the FIFA World Cup™ closer than ever before. The campaign continues through in‑store activations, on‑pack promotions and engaging digital content—transforming everyday moments into shared football magic.

South Africa Special Edition Can: A Celebration of National Pride

At the heart of the campaign is a limited-edition FIFA World Cup™ can collection inspired by eight participating football nations – including South Africa, Spain, France, Brazil, Portugal, Germany, England and Argentina. The South Africa packaging design inspired by the country’s rich football heritage, is celebrating the nation’s return to the world stage, while offering South African fans a collectible symbol of unity, pride and support for Bafana Bafana.

Nationwide Fan Parks and Match‑Day Celebrations

For fans looking to experience the tournament together, Coca‑Cola will host vibrant fan park viewing experiences in Johannesburg, Pretoria, Durban and Bloemfontein. Featuring big‑screen live broadcasts, music, entertainment, food and shared celebrations, these fan parks capture the rhythm, colour and emotion that define South African match‑day culture, from last‑minute goals to nail‑biting penalties. Here, fans won’t just watch the game, they’ll feel it all, together.

“South Africans experience football with every emotion—hope, pride, joy and heartbreak,” said Mario I. Garcia, Vice President and Managing Director of Coca‑Cola South Africa. “With Bafana Bafana back on the world stage after 16 years, this FIFA World Cup™ is deeply personal. Through ‘Feel It All,’ we’re encouraging the fans to back the team while creating meaningful opportunities for them to participate. Whether that means winning a chance to travel to the tournament, celebrating with a watch party at home or coming together at fan parks across the country.”

The campaign reflects Coca‑Cola's long-standing role in football culture and its commitment to bringing people together across generations, backgrounds and communities. From township streets to city centers, stadium seats to living‑room couches, Coca‑Cola invites every South African to be part of a FIFA World Cup™ journey that goes beyond the game.

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For Media Enquiries:

Coca‑Cola South Africa: Amava Kamana akamana@coca-cola.com

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.