Coca‑Cola Amplifies South African Rugby Sponsorship with Dynamic Campaigns, New Athlete Partnership

Transforming the Fan Experience with 'Be a Bok' Campaign, Unveiling Powerade® Springboks Edition and Introducing New Powerade® Ambassador, Sacha Feinberg-Mngomezulu

Johannesburg, 01 July 2025, – Following the landmark sponsorship announcement with South African Rugby earlier this year, Coca‑Cola South Africa is thrilled to unveil a series of dynamic initiatives designed to invigorate the brand’s connection with South African rugby and celebrate the country’s sporting spirit.

Coca‑Cola® Fans Can Enter for a Chance to ‘Be a Bok’

At the forefront of these exciting ventures is the ‘Be a Bok’ campaign, offering an extraordinary opportunity for fans to immerse themselves in the world of the national team. This incredible experience grants lucky fans unparalleled access to the Springbok squad, offering a unique opportunity to be a part of the magic that makes the Boks legendary. The winners will join the team for key moments ahead of each of the six upcoming home test matches.

Fan Can: A Collectable Tribute to Rugby Legends

To heighten excitement, Coca‑Cola® presents the Fan Can, featuring signatures of 20 illustrious Springbok players. The collectable can has a striking visual design that combines the iconic Coca‑Cola® red with the vibrant green of the Springboks, elegantly inscribed with player signatures in gold. These limited-time collectables will allow supporters to hold a piece of Springbok legacy in their hands, creating a treasured keepsake.

Introducing Powerade® Springboks Edition

Coca‑Cola South Africa is also unveiling the new Powerade® Springboks Edition, an offering crafted to celebrate the Springboks. Athletes and fans can unleash their inner champion and fuel their performance with a refreshing beverage that embodies the spirit of South Africa’s homegrown world champs. Whether you’re hitting the gym, tackling your toughest training session, or cheering from the stands, you can replenish your body and mind with bold hydration. With the Powerade® mantra Pause is Power, this beverage serves as a reminder that moments of recovery are vital to reaching peak performance because greatness is born not just in action but also in the pauses that energize your next move.

Powerade® Partners with Sacha Feinberg-Mngomezulu as Newest Brand Ambassador

As a rising star and the SA Rugby Young Player of the Year, Sacha Feinberg-Mngomezulu embodies the values of dedication and resilience, making him the ideal ambassador to inspire future generations under the Powerade® banner. His involvement begins with a visual campaign supporting the brand’s "Pause is Power" initiative, aiming to inspire a new wave of athletes to take a break and prioritize their mental health and physical well-being. Sacha's role aligns seamlessly with the brand’s mission to empower athletes at every level, reinforcing Powerade's commitment to supporting athletes on and off the field.

"Our sponsorship of SA Rugby is about creating meaningful experiences and lasting memories for fans and athletes alike," said Franscoe Bouwer, Senior Director of Frontline Marketing at Coca‑Cola South Africa. "With 'Be a Bok,' Powerade® Springboks Edition, and Sacha as our ambassador, we’re bringing the heart of rugby closer to South Africans, adding to the gees and celebrating the transformative power of sport.”

"The integrated campaign will amplify our connection with fans across various platforms, ensuring that the spirit and passion for the sport resonates throughout the country," Bouwer concluded.

Powerade® Springboks Edition and Coca‑Cola® collectable cans are available at select retailers nationwide, from 1 July while stocks last.

For those eager to experience the real magic of rugby, updates on these initiatives will be available on https://www.coca-cola.com/za/en, our Instagram pages  @Coca‑Cola ZA and @PoweradeAfrica.

-ENDS-

For Media Enquiries:

Coca‑Cola South Africa: Amava Kamana akamana@coca-cola.com

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.