Fuel Up with Charged!
Coca‑Cola South Africa Launches New Sparkling Strawberry Flavoured Caffeinated Beverage
Coca‑Cola South Africa has officially unveiled Charged, a sparkling strawberry flavoured formulated caffeinated beverage, offering consumers a bold new way to recharge.
Following its successful debut in India, Nepal and Vietnam, Charged will now expand The Coca‑Cola Company’s beverage portfolio in South Africa. Its distinct formulation balances a robust strawberry flavour with a signature fizz, ensuring an unmatched refreshment experience that helps consumers stay invigorated.
"We are excited to bring Charged to South Africa, offering a refreshing new way for consumers to get the fuel they need to maximize each day," said Natasha Chetty, Emerging Categories Senior Director at Coca‑Cola‑ Africa.
"This launch highlights The Coca‑Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers."
Charged packaging reflects the brand’s bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink’s invigorating properties, making it easily recognizable on shelves.
Charged is now available at retailers nationwide in 500ml cans. For more information on Charged, you can visit our website for the latest updates and exclusive content.
ENDS.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitamin water, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.