Product Discontinuation Notice (Fuze Tea®) - January 2022
Decision to discontinue Fuze Tea as part of our ongoing efforts to ensure that we enhance the performance of our product portfolio.
26-01-2022
As part of the Coca‑Cola system, we are committed to ensuring we have an optimal portfolio of beverages, that appeal to all consumers on relevant consumption occasions. Our strategy is focused on how we build our products and how they fit into the portfolio for our system, our consumers, and our customers. This includes the discontinuation of some products/beverages that are offered by The Coca‑Cola Company (TCCC). The global discontinuation of some of TCCC products will allow us to ensure we prioritise fewer products that show the most opportunity for growth. It’s the same strategy we had in place, pre-COVID 19 pandemic.
Consumer beverage choices are changing as more options become available. After a thorough analysis, we would like to confirm the decision to discontinue Fuze Tea as part of our ongoing efforts to ensure that we enhance the performance of our product portfolio.
We will discontinue the following product offerings effective from the following dates:
- Fuze 330 CAN 04X06 December 2021
- Fuze 500 PET 04X06 December 2021
- Fuze 1500 PET 01X12 February 2022.
We would like to take this opportunity to thank you for your loyal and continued support of our products.
For any further questions, please reach out to our Consumer Interactive Centre at
CCSAINFO@COCA-COLA.COM or dial our call center at 0860112526