Sprite Limelight AI Experience
Terms of Service
Effective Date: 25 July 2024
Thank you for engaging with the Sprite Limelight AI experience (the Sprite Limelight AI Experience).
1. Introduction. These Sprite Limelight AI User Terms of Service (Sprite Limelight AI Terms) apply to your use of the Sprite Limelight AI Experience. These Sprite Limelight AI Terms supplement The Coca‑Cola Company’s general Terms of Service (Coca‑Cola General Terms). If these Sprite Limelight AI Terms conflict with the Coca‑Cola General Terms, then these Sprite Limelight AI Terms apply. These Sprite Limelight AI Terms include important information about the Sprite Limelight AI experience, so please read them carefully.
2. What is the Sprite Limelight AI Experience? The Sprite Limelight AI Experience is a generative AI-enabled experience that allows users to use Sprite Limelight music to create customizable music tracks and share them on social media. The Sprite Limelight AI Experience offers two versions: (1) a “Producer” experience, which allows you to select the “hook” or melody with the artist vocal track already included and customize it by answering a series of questions; and (2) a “Creator” experience, which allows you to select the hook, customize it by answering a series of questions, and then add your voice to the final track.
Note: The “Creator” experience is available only to users who are over the age of 18 (or age of majority in your place of residence, if greater).
3. How does the Sprite Limelight AI Experience use Artificial Intelligence? The Sprite Limelight AI Experiences uses Tuney generative artificial intelligence (AI). Tuney combines fully-licensed artist made stems with generative musical elements to edit, remix, multiply, and version new music. Each response to a question in the Sprite Limelight AI Experience will generate inputs to Tuney AI to customize the Sprite Limelight music track.
In addition, we may use machine learning, neural, and control models to help modulate your voice with the song and detect and moderate inappropriate content as part of the Sprite Limelight AI Experience.
4. When and where do these Terms Apply? These Terms are effective for users of the Sprite Limelight AI Experience on the Effective Date set forth above. These Sprite Limelight AI Terms apply on any site where they are linked or posted.
5. Is an Account Required? The Sprite Limelight AI Experience does not require you to create an account to create a music track, but you must create an account and log in to share it.
6. Who Owns the Sprite Limelight Music Track? Coca‑Cola or its partners and affiliates owns the Sprite Limelight music track (excluding your name, likeness and voice), but we grant you a license to use the Sprite Limelight music track for personal, non-commercial uses that do not violate these User Terms. Specifically:
a. As between Coca‑Cola and you, and excluding your name, likeness and voice, Coca‑Cola, or its partners or affiliates, are the sole and exclusive owner of all right, title, and interest in and to the Sprite Limelight music track including without limitation, the Coca‑Cola trademark, trade name and all related trademarks, logos, product names, designs, slogans, and other intellectual property (Coca‑Cola IP), as well as any other artist names, likeness and voices (Third-Party IP). You have no right, license, or authorization with respect to Coca‑Cola IP or Third-Party IP except as expressly set forth in these Sprite Limelight AI Terms. The Coca‑Cola IP and Third-Party IP are protected by international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws. For clarity, you agree not to (and not to permit any third party to):
i. Reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store or transmit any of the Coca‑Cola IP or Third-Party IP except as expressly authorized in these User Terms.
ii. Otherwise violate or infringe the proprietary rights of Coca‑Cola (and its partners and affiliates) in and to the Coca‑Cola IP or Third-Party IP at any time.
b. Coca‑Cola (and its partners and affiliates) reserve the right to take legal action against any unauthorized use or misuse of the Coca‑Cola IP or Third-Party IP, including on any social media platforms or digital channels. Any unauthorized use of the Coca‑Cola IP or Third-Party IP on social media may be considered infringement and subject to legal action. Coca‑Cola (and its partners and affiliates) may also work with social media platforms to report and remove content that infringes the Coca‑Cola IP or Third-Party IP or otherwise violates these User Terms.
c. Coca‑Cola (and its partners and affiliates) hereby grants to you a free, worldwide license to use, reproduce, distribute copies of, and display publicly the Sprite Limelight music track for personal use only and as outlined in these User Terms (License). You may not use the Sprite Limelight music track for any commercial purposes. Coca‑Cola (and its partners and affiliates) expressly reserves the right, in its sole discretion, to revoke this License if you fail to comply with these User Terms or use the Coca‑Cola IP or Third-Party IP in any way that disparages, defames, or is harmful to Coca‑Cola or violates any law or third-party proprietary right.
7. What Representations Do I Make to Coca‑Cola? When you create a Sprite Limelight music track, you represent and warrant to Coca‑Cola that,
a. To the best of your knowledge, the content you contribute (including voice, text, or images) to the Sprite Limelight music track does not knowingly violate the rights of any other person or entity, such as rights of privacy and publicity and intellectual property rights.
b. the content you contribute to the Sprite Limelight Music track complies with these Sprite Limelight AI Terms and the Coca‑Cola General Terms.
c. the content you contribute to Sprite Limelight music track does not violate any applicable laws, rules, or regulations.
8. What Uses are Not Permitted? When you create a Sprite Limelight music track, you agree:
a. You will not attempt to create, upload, or share content that:
i. Contains music that is owned by a third party or that you do not have the rights to.
ii. Disparages or ridicules Coca‑Cola, its employees, partners, affiliates, products, or services, or any other person or party affiliated with the Sprite Limelight AI Experience.
iii. Contains brand names, brand logos, or trademarks other than those owned by Coca‑Cola (and its partners or affiliates) or authorized for use by Coca‑Cola.
iv. Contains names, likenesses, voices, or other indicia identifying celebrities and other public figures, living or dead, or look-alikes or sound-alikes of celebrities or other public figures, living or dead (other than producers and artists Coca‑Cola is partnering with for the Sprite Limelight AI Experience).
v. Contains material that Coca‑Cola deems to be deceptive, inappropriate, indecent, obscene, pornographic, tortious, defamatory, slanderous, or libelous.
vi. Contains material that is threatening, harassing, or bullying an individual or group.
vii. Contains material that Coca‑Cola deems to promote bigotry, racism, hatred, or harm against any group or individual or to promote discrimination based on race, gender, religion, nationality, disability, sexual orientation or age.
viii. Contains material that Coca‑Cola deems (or promotes activities which are) sexually explicit or suggestive, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), in violation of or contrary to the laws or regulations in any jurisdiction where it is created (e.g. underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, harassing, defamatory, libelous, infringing or otherwise objectionable to Coca‑Cola.
b. You will not represent that the Sprite Limelight music track was entirely human generated or that it is an unaltered video.
c. You will not use the Sprite Limelight music track in a way that deceives or is intended to deceive any person about use of AI technology to create the Sprite Limelight music track.
d. You may not misrepresent your affiliation with any person or organization or give the impression that your Sprite Limelight music track is endorsed by Coca‑Cola and its partners or affiliates, or by any other person or entity if this is not the case.
9. What Disclaimers Does Coca‑Cola Make? To minimize the risk of the Sprite Limelight Experience being misused to create harmful or deceptive content, we have included certain moderation guardrails that may reject attempts to use certain words, create the likeness of public figures (including their voice), as well as any content that falls under the prohibited uses described in paragraph 8 above.
You understand that the Sprite Limelight music track was created in part using generative AI technology, is fictitious, and should be used for entertainment purposes only. Furthermore, as an AI model, output is based on the data it has been trained on, which may include biased or incomplete information. We strive to mitigate biases, but it is important to be aware of potential limitations to AI technology utilized for the Sprite Limelight AI Experience.
BY ACCESSING AND USING THE SPRITE LIMELIGHT AI EXPERIENCE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THE TERMS OF THIS CONTENT DISCLAIMER.