THE FUZE® X 2026 FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA® SWEEPSTAKES OFFICIAL RULES


NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.


1. Eligibility:
The FUZE® x 2026 FIFA World Cup™ Trophy Tour by Coca‑Cola® Sweepstakes (the “Sweepstakes”) is open only to legal residents of Canada (“Eligibility Area”), who are 18 years of age or older and the legal age of majority or older in their province/territory of residence as of date of entry (“Entrant”). Void outside the Eligibility Area and where prohibited by law. Employees of Coca‑Cola Ltd. (the “Sponsor”), WPP plc, Fédération Internationale de Football Association (“FIFA”), Coca‑Cola Canada Bottling Limited, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable provincial and local laws and regulations. Participation constitutes Entrant’s (and their parent/legal guardian’s if a minor) full and unconditional agreement to these Official Rules.


2. Sweepstakes Period:
The Sweepstakes begins at 10:00 am Eastern Time (“ET”) on March 2, 2026 and ends at 11:59 pm ET on May 31, 2026 (“Sweepstakes Period”). The Sweepstakes Period will consist of 13 entry periods (each an “Entry Period”) as described below in Section 3. All Entry Periods begin at 12:00 am ET and end at 11:59 pm ET, except for Entry Period 1 which begins at 10:00 am ET on March 2, 2026 and ends at 11:59 pm ET on March 8, 2026.  Entrants must enter by 11:59 pm ET on April 26, 2026 to be included in the Grand Prize random drawing. 

Entry Period

Entry Period Starts

Entry Period Ends

 

1

March 2, 2026

March 8, 2026

 

2

March 9, 2026

March 15, 2026

 

3

March 16, 2026

March 22, 2026

 

4

March 23, 2026

March 29, 2026

 

5

March 30, 2026

April 5, 2026

 

6

April 6, 2026

April 12, 2026

 

7

April 13, 2026

April 19, 2026

 

8

April 20, 2026

April 26, 2026

 

9

April 27, 2026

May 3, 2026

 

10

May 4, 2026

May 10, 2026

 

11

May 11, 2026

May 17, 2026

 

12

May 18, 2026

May 24, 2026

 

13

May 25, 2026

May 31, 2026

 


3. How to Enter:
There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, find the Quick Response Code (“QR Code”) on specially-marked marketing material in digital media or select retailers and scan the QR Code to visit  the website by clicking here (the “Website”) or visit the Website directly. Next, follow the instructions to log in or create a free Coca‑Cola account (“Account”). Click where indicated to receive one (1) entry into the applicable Entry Period’s random drawing (“Entry”) and one (1) Entry into the Grand Prize random drawing if entering by 11:59 pm ET on April 26, 2026. Entrants entering beginning at 12:00 am ET on April 27, 2026 will only receive Entries in the applicable Entry Period(s) and not into the Grand Prize drawing. Limit one (1) Entry per Entrant per day. A day is defined as beginning at 12:00 am ET and ending at 11:59 pm ET on a calendar day, except for the first day of the Sweepstakes, which begins at 10:00 am ET and ends at 11:59 pm ET on March 2, 2026.  

Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register for the Account will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.


4. Random Drawing(s) and Odds of Winning:
One (1) Grand Prize winner will be selected in a random drawing on or about April 30, 2026 from among all eligible Entries received from Entry Periods 1-8. Thirteen (13) separate Entry Period drawings will take place on or about the random drawing dates listed in the chart below to select the number of First Prize winners for each Entry Period from among all eligible Entries received during each respective Entry Period. Drawing(s) will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawings. The odds of winning a First Prize will depend on the total number of eligible Entries received for each applicable Entry Period. The odds of winning a Grand Prize will depend on the total number of eligible Entries received for Entry Periods 1-8. Non-winning Entries for any Entry Period will not be carried forward to subsequent Entry Period(s) for the First Prize drawings.

Entry Periods

Start Date

End Date

Random Drawing

Number of First Prizes Awarded

 

1

March 2, 2026

March 8, 2026

March 9, 2026

2

 

2

March 9, 2026

March 15, 2026

March 16, 2026

2

 

3

March 16, 2026

March 22, 2026

March 23, 2026

2

 

4

March 23, 2026

March 29, 2026

March 30, 2026

2

 

5

March 30, 2026

April 5, 2026

April 6, 2026

2

 

6

April 6, 2026

April 12, 2026

April 13, 2026

2

 

7

April 13, 2026

April 19, 2026

April 20, 2026

2

 

8

April 20, 2026

April 26, 2026

April 27, 2026

2

 

9

April 27, 2026

May 3, 2026

May 4, 2026

2

 

10

May 4, 2026

May 10, 2026

May 11, 2026

2

 

11

May 11, 2026

May 17, 2026

May 18, 2026

2

 

12

May 18, 2026

May 24, 2026

May 26, 2026

2

 

13

May 25, 2026

May 31, 2026

June 1, 2026

1

 


5. Prizes/Approximate Retail Values (“ARV”):

Grand Prize (1): A 3-day, 2-night trip for the winner and one (1) travel companion to Toronto, Canada from May 25, 2026 - May 27, 2026 for the last stop of the FIFA Trophy Tour to see the trophy on May 26, 2026 (“Event”). The Grand Prize includes round-trip economy air transportation for the Grand Prize winner and travel companion from major airport nearest winner’s home to Toronto, Canada; two (2) nights hotel accommodations for the Grand Prize winner and travel companion [based on one (1) room, double occupancy], two (2) tickets to the Event, a CAD$200 Sponsor-specified transportation gift card to be used for ground transfers for the Grand Prize winner, and a check in the amount of CAD$500 for the Grand Prize winner. ARV: CAD$5,398.35

Airline tickets are for travel from major airport in Canada nearest winner's home to the destination city. Airline carrier's regulations and conditions apply. Prize may not be combined with any other offer and travel may not qualify for frequent flyer miles. Grand Prize winner and travel companion must travel together on the same itinerary. If the Grand Prize winner is under twenty-one (21) years of age at the time of trip departure, the travel companion of the Grand Prize winner must be twenty-one (21) years of age or older at the time of trip departure in order to check-in to the hotel. The travel companion (or winner on behalf of travel companion who is a minor and their child/charge) of the Grand Prize winner, will be required to execute a Release of Liability prior to departure. If Grand Prize winner is a minor, their travel companion must be their parent/legal guardian. All travelers must have valid travel documents prior to departure [i.e., valid, government-issued photo identification]. All travel must be completed on the dates specified by Sponsor on dates coordinating with the Event (or prize may be forfeited, with no compensation); dates of departure and return are subject to change. Certain restrictions and blackout dates may apply. Seat selection and timing of trip subject to availability and confirmation of reservations. In the event the Grand Prize winner lives within a 150-mile radius of the destination city, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided for the air transportation portion of the Grand Prize. If the Grand Prize winner elects to travel or participate in the Grand Prize travel with no travel companion, no additional compensation will be awarded for the travel companion portion of the Grand Prize. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, airline baggage fees, taxes, tips, entertainment, transfers, and transportation to/from airport and winner’s home residence are the winner's sole responsibility. Winner (or travel companion if winner is under 21) will be required to provide a valid major credit card or some other acceptable form of payment, as determined in the hotel’s sole discretion upon hotel check-in and all in-room charges, telephone calls, meals, beverages, hotel upgrades, amenities, personal incidentals and any other expenses charged to the winner’s hotel room will be charged to that major valid credit card. In the event that the Grand Prize winner or their travel companion engage in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip early and/or eject them from any portion of the trip or the Event, in whole or in part, and send the Grand Prize winner and their travel companion home with no further compensation to winner.

Lost, mutilated, or stolen Event tickets will not be replaced. By accepting the Grand Prize, Grand Prize winner agrees to abide by any terms, conditions and restrictions provided by the applicable Event and the Event venue. Sponsor is not responsible if Grand Prize winner does not use Event tickets on day of Event. Sponsor is not responsible if the Event is delayed, postponed or cancelled for any reason and the applicable Grand Prize winner will not be reimbursed. Released Sweepstakes Parties will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside of Released Sweepstakes Parties’ control that may cause the cancellation or postponement of the Event. Event tickets are subject to issuer’s standard terms and conditions, including but not limited to rain-check policies and procedures. Restrictions, conditions and limitations may apply. Winner and their travel companion must follow any applicable COVID or other protocols in place at time of travel and the Event. All Grand Prize details are in Sponsor’s sole discretion. In case of Event cancellation, that portion of the Grand Prize will go unawarded and no additional compensation will be provided.

First Prizes (25) (as broken out in the chart above in Section 4): A FUZE Prize pack consisting of Sponsor-specified items. ARV CAD$100 each. Actual items, style, sizes, and colors to be determined by the Sponsor in their sole discretion.  

Grand Prize and First Prizes will be collectively referred to as a “Prize” or “Prizes”. If a Prize (or portion of a Prize) becomes unavailable (other than the Event tickets), Sponsor will substitute a Prize or portion of Prize of equal or greater retail value. No transfer, cash or other substitution of a Prize is permitted except Sponsor may substitute Prize in whole or in part for one of comparable or greater retail value for any reason. Resale of Prizes is prohibited. Limit of one (1) Prize per person.


6. Winner Notification:
The potential Grand Prize winner will be required to sign and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release (“Declaration”) and must correctly answer, unaided, a time-limited mathematical skill-testing question, within forty-eight (48) hours of notification in order to be confirmed as the Grand Prize winner. If a potential Grand Prize winner fails to respond to the email or return the completed Declaration within forty-eight (48) hours, answer the math question correctly, or Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the Prize will be forfeited and an alternate potential winner will be selected for the applicable Prize, time permitting. Upon Prize forfeiture, no compensation will be given. Administrator will contact the Grand Prize winner within 2-4 weeks to arrange travel and provide Event tickets. The potential First Prize winners will be contacted via email and must respond within three (3) days, with the required verification and Prize fulfillment information and correctly answer, unaided, a time-limited mathematical skill-testing question in order to receive a prize. First Prizes will then be fulfilled to the winners to the mailing addresses within 6-8 weeks after verification. Return of any Prize or notification as undeliverable will result in disqualification and Prize will be forfeited and an alternate will be selected. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates may be selected per Prize, time permitting. The winners are solely responsible for all taxes in connection with the Prize (if applicable), including without limitation provincial, municipal and local taxes, and the reporting consequences thereof. Any winners who have inquiries regarding their Prize fulfillment must contact customer support within six (6) months after the Sweepstakes has ended (and any outstanding Prizes will be forfeited after that time).


7. Publicity:
Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and province for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.


8. General Rules:
By participating in the Sweepstakes, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper implementation of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the Prize winner(s) from among all eligible Entries received for each Entry Period drawing and Grand Prize drawing prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Sweepstakes, Entrants and Prize winners, and Grand Prize winner’s travel companion, release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any Prize awarded, or while preparing for, participating in any Prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any Prize.


9. Fraudulent/Disruptive Activities:
Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Sweepstakes or Website or the Prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple Accounts, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.


10. Disputes:
Entrant agrees that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Sweepstakes Parties from any and all claims; (b) claims arising out of or connected with this Sweepstakes, or any Prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or provincial court located in Toronto, Ontario in Canada; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in Toronto, Ontario in Canada for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than CAD$100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the Province of Toronto, Ontario in Canada, without giving effect to any choice of law or conflict of law rules of provisions (whether of the Province of Toronto, Ontario in Canada, Canada, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Province of Toronto, Ontario in Canada. FOR QUEBEC RESIDENTS ONLY: Any litigation respecting the conduct or organization of a Promotion may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement.


11. Privacy Notice:
Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Notice posted here. The Entrant (or their parent/legal guardian if the Entrant is a minor) agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Sweepstakes. By providing us with your information, you consent to the transfer of your data to jurisdictions outside your province and/or country of residence, which may have different data protection rules governing personal information.


12. Winners List:
For a list of winners, available after July 1, 2026, send an email here with The FUZE® x 2026 FIFA World Cup™ Trophy Tour by Coca‑Cola® Sweepstakes & 01-2991-52 as the subject line.


13. Sponsor/Administrator:
Sponsor of the Sweepstakes is Coca‑Cola Ltd., 35 King Street East, Toronto, ON, M5A 1L1 Canada. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747 U.S.A.