Introduction to Global Events 101

Welcome to the Coca‑Cola Future Careers Academy.

I'm Curt Holt,

and I'm senior Director of Customer and Commercial

for Coca‑Cola.

So my main role

is to focus on everything

that's gonna be happening off the field,

and will be coming to life in the marketplace,

in stores, airports, hotels,

anywhere fans are gonna be

to celebrate and have excitement with this tournament.

 

In just a bit,

I'm gonna talk to you about global events,

but first,

a little bit more about FC Academy

and about Coca‑Cola's history

at the FIFA World Cup™.

We have a long history with FIFA World Cup™

going back to 1970.

And every four years, we have a new opportunity

to put together a dedicated project team at Coca‑Cola

to help bring this tournament to life.

Think about the beverages in the stadium,

the signage on the field,

ads that air at halftime on your phone and in your social,

or giveaways you might find under your seat when you go to a match,

or even better,

sweepstakes that get you front and center to a FIFA World Cup™ match.

Coca‑Cola is involved at every level of those,

and we are so proud to work alongside FIFA

and the other partners,

to bring this amazing global event to the fans worldwide.

 

As you progress through these lessons,

you're gonna meet a group of professors,

leaders in the industry,

who will use real life examples

to introduce you to a world of possibilities

for future careers in the world of sports.

(upbeat music)

Media and broadcast with Jenny Chiu,

marketing and sponsorship with Jen Cramer,

creative and design with Matt Wolff,

leadership with Diana Matheson,

Loretta Claiborne,

Tara August,

Federico Muyshondt

and Daniel Boateng.

Let's dive right in with Global Events 101,

hosted by myself and my teammate,

Tiffany Stone.