We're going naked, for now.
In a short UK trial, we’re stripping off the labels from our Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back. And just like our existing bottles, they come in clear, 100% recycled plastic* with an attached cap.
(*) the bottle, not the cap
More than just a label
Trialling label-less is just a small step, but alongside existing changes made to our Sprite bottles, like making our 500ml Sprite bottles from recycled plastic*, removing green colour from our plastic bottles and keeping our caps attached, we’re looking to make positive change. We are also investing in new designs to reduce the amount of packaging we use (read more here), creating lightweight bottles (read more here) and reducing the materials we use when we’re packing up and sending out to stores (read more here).
Through our ambitious World Without Waste strategy, we want to reduce the amount of packaging we use (read more here), by focusing on new innovations (rPET, removal of coloured PET bottles, light-weighting, attached caps, etc), and by collecting and recycling one bottle or can for each one we sell, by 2030. See our progress here.
(*) the bottle and the label, not the cap