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Diet Coke My Taste Promotion - Terms and Conditions

Promotional Period: 11.08.2025 - 22.09.2025

These Terms and Conditions (“Terms and Conditions”) prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of these Terms and Conditions and by participating all participants will be deemed to have accepted and be bound by them. Please retain a copy for your information. 

 

The Promoter takes data protection seriously. By entering this promotion, you confirm that you have read the Privacy Policy, found at (https://www.coca-cola.com/gb/en/legal/privacy-policy ) and agree to these Terms and Conditions of the promotion. By submitting any information required as part of their participation into the campaign, participants agree to their information being held and processed in accordance with General Data Protection Regulations (GDPR) and the Data Protection Act 2018. 
 

Promoter: Coca‑Cola Great Britain, 1A Wimpole Street, London W1G 0EA; no entries should be sent to this address. 

Eligibility 

1. The promotion is open to residents of Great Britain (England, Scotland, and Wales) only, excluding employees (and their immediate families) of Coca‑Cola Great Britain, Coca‑Cola EuroPacific Partners, their affiliates, agencies, or anyone else professionally connected with the promotion.

 

2. Entrants must be 18 years or over. 

 

3. Internet access, smart phone and registration on site required.

 

4. No Purchase Required scan QR on pack to launch or download Coke App.

 

5. Entry is only valid via the Coca‑Cola App, and entrants must have registered an account and have designed a can to enter.

 

6. Instant win App prizes are confirmed instantly, each weekly prize draw takes place within two working days of the relevant closing date of each weekly draw (6 in total), and the Grand Prize draw takes place within 2 days of the closing date.

 

7. There is a maximum of 2 entries per person per day across instant win and draws.

 

8. Maximum of 1 win per prize type per person during the promotion, including the Mop Up period. 

 

9. No entries from agents, third parties, organised groups, syndicates or aliases will be accepted. No incomplete, corrupted entries or multiple entries from the same person beyond the total limit will be accepted. The entry must be made directly by the person entering the promotion. Only genuine valid entries will be considered. 

Promotional Period

10. The Main Promotional period to enter instant win app prizes and/or a weekly prize draw runs from 09:00 11.08.25 - 09:00 22.09.25.

 

11. There are Instant Win opportunities available in the App throughout the promotional period. There are also options to enter into weekly prize draws as specified in the App.

 

    a) Instant Win 

        All entries will have a chance to win, one of the prize types available via an instant win App throughout the promotional         period

 

    b) Weekly draws 

       For the “weekly draws” (6 in total), the start and finishing times are as indicated. Entries will only be for the relevant draw        entered and will not be carried forward to any subsequent draw.

 

12. All valid Instant App and weekly prize draw entries will also be Auto entered into a Grand Prize Draw which will take place on 22.09.25.

 

13. Entries outside the promotional dates will not be entered into the main aspects of the promotion, but there will be Mop Up draw between 22.09.25 – 06.10.25. 

How to Enter

14. For the chance to enter and win in the Instant win or the prize draws, you will be required to login or create an account and register on the Coke App, confirm that you are over 18, and design a can and then click to enter.

 

15. To register entrants will be required to provide their full name, D.O.B (they must be over 18) and a valid email address (which is personal and accessible throughout the promotion).

 

16. Entrants will need to design a can to enter for the promotion by following the instructions:

  • Enter Taste - Users are invited to input a single word or phrase that reflects their "taste" – whether emotional, aesthetic, or sensory. 
  • Choose a Style (Five Distinct Visual Categories):
    • Participants can select from five carefully curated visual styles – each with its own look, feel, and mood. These range from minimal and modern to vibrant and bold, offering users creative flexibility while remaining within the guardrails of Coca‑Cola’s brand identity. To complete their creation, users select the Coca‑Cola logo colour to complement their chosen design. This final layer of personalisation reinforces brand engagement while allowing for expressive variation. A 3D-rendered Coca‑Cola can is generated in real time based on the user's selections. Users can revisit and re-engage with the experience, encouraging repeated interactions and increasing time spent with the brand. Each visual style is underpinned by thousands of internally approved, pre-curated images. Every asset has been crosschecked to ensure quality, consistency, and adherence to Coca‑Cola’s brand standards, fostering brand integrity and consumer trust. 
    • Users can download or share their custom creation with added Coca‑Cola-branded frames and digital stickers, optimised for social media platforms. This encourages organic sharing and amplifies reach through user-generated content. 
    • To further incentivise engagement, users who complete a can design are automatically entered into a brand promotion or contest, driving repeat use and deeper connection with the campaign. 
    • All valid entrants will, upon submitting there can design and entering will receive an onscreen message confirming their entry into the prize draw or a message confirming if they have won in the Instant win mechanic.  

 

Instant Win  

17. In order to enter the promotion via the Instant App, (with auto entry to the grand prize draw) entrants will need to submit an entry at any time during the promotional period. And if your entry coincides with an “winning moment” or is first after, you will win the allotted prize. 

 

18. Instant Win App. During the promotional period, App Instant win prizes have been randomly allocated and are linked to open ‘Winning moments’ that have been randomly pre-selected by a secure independently verified computer programme. There are 10,000 winning moments available throughout the promotional period. The first person to enter at the same time or be the first after any allocated winning moment will have been deemed to have won. All 10,000 prizes are available to be won but may not be won if not all the winning moments are matched.

 

19. The winning moments are available to be won throughout the entire promotional period.  Prizes will roll over from day to day and week to week, until the end of the promotion and thus are available to be won throughout the promotional period. 

Weekly Prize Draw 

20. Weekly prize draws will take place on the following dates for the relevant week as indicated:  

  • Week 1 – Draw 18.08.25 from entries between 09:00 11.08 – 08:59 18.08.25 
  • Week 2 – Draw 25.08.25 from entries between 09:00 18.08 – 08:59 25.08.25 
  • Week 3 – Draw 01.09.25 from entries between 09:00 25.08 – 08:59 01.09.25 
  • Week 4 – Draw 08.09.25 from entries between 09:00 01.09 – 08:59 08.09.25
  • Week 5 – Draw 15.09.25 from entries between 09:00 08.09 – 08:59 15.09.25
  • Week 6 – Draw 22.09.25 from entries between 09:00 15.09 – 09:00 22.09.25

 

21. Prize Draw Winners will be informed via email within 2 working days of the prize draw taking place that they have won a prize. All valid entries will have an equal and random chance of winning across the prize draw which will be carried out via an independently verified computer programme process.

 

22. Entries will not be carried forward to subsequent weekly draws. 

Grand Prize Draw 

23. All entries into the weekly draw or Instant win App element of the promotion will be auto entered into the Grand Prize Draw.

 

24. The Grand Prize Draw for a chance to win 1 of 3 Cash Prizes will take place on 22.09.25 and Prize winners will be informed via email that they have won a prize. All valid entries will have an equal and random chance of winning across the prize draw which will be carried out via an independently verified computer programme process. 

Mop Up Draw  

 

25. Entries submitted outside the Main Promotional Period will not be included in any of the promotional weekly draws, Instant Win App or the Grand Prize Draw. Entries received, however, between 09:01 on 22.09.25 and 09.00 on 06.10.25 will be entered into a Mop Up Draw only.  

 

26. Only valid entry information will be accepted. The Promoter reserves the right to disqualify and reject any inappropriate entries. All entry information is subject to verification and interrogation. Entry information may not be sold or exchanged. 

 

27. In the event of suspicious activity or concerns over the legitimacy of the entrant, the Promoter reserves the right to gather information or obtain further evidence to confirm that the entry/win is genuine. 

 

28. There is a maximum of 2 entries per person per day across the Instant Win and a maximum of 100 unique entries per person across the draws throughout the total promotional period.

 

29. There is a maximum of one prize per prize type per person.

 

30. Bulk entries made from trade, consumer groups, aliases or third parties will not be accepted. Incomplete or illegible entries, entries by macros or other automated means (including systems which can be programmed to enter), and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified and will not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that entrant’s entries into the promotion in a way that is not consistent with the spirit of the promotion, that entrant’s entries will be disqualified and any prize award will be void. 

Prize Details 

Instant win Apps 

 

31. Details of the £2 off Amazon voucher on Diet Coke products – 

 

Customer to add eligible items (Diet Coke) in their Amazon basket and proceed to checkout. Customer to click on ‘Use a gift card, voucher or promo code’ and enter the received code. Subsequently the discount will be applied to the basket

  • This offer is only valid from 11.08.2025 to 30.10.25 and is limited to 10,000 promo codes.  

  • The offer only applies to new items sold by Amazon at the website www.amazon.co.uk. The offer does not apply to purchases made from Amazon's Warehouse Deals, from third-party sellers on Amazon Marketplace, even if "fulfilled by Amazon" or "Prime Eligible", nor from Amazon sellers other than "Amazon" (e.g. the offer does not apply where the seller is "Amazon DE", "Amazon UK", etc.)”.  

  • Each customer can claim up to a maximum of one offer. 

  • The promotional code can only be used for the purchase of products included in the selection available here: Diet Coke 24 x 330 ml (Box), Diet Coke No Caffeine, 24 x 330ml (Box), Diet Coke 24PK 330ml, Diet Coke Sublime lime 8PK 330ml, Diet Coke 8PK 330ml, Diet Coke Caffeine Free 8PK 330ml, Diet Coke 24x500ml PET.  

  • The offer is subject to availability and may be withdrawn or amended without notice. The offer has no cash alternative. 

  • Offer is non-transferable and may not be resold. 

  • Amazon's Conditions of Use & Sale apply.  

  • If you cancel the order for the qualifying purchase or return the qualifying purchase, Amazon reserves the right to cancel the offer or, if it has already been used, to charge you (via the payment method used for your qualifying purchase and without further communication) an amount representing the value received under the offer.  

     

Weekly draws  

32. Mason Jars: Diet Coke branded Soda Lime Glass with Bamboo Lid. Capacity of 400ml. 

 

33. Ice Cube Trays: Diet Coke branded LDPE Plastic, EVA Plastic. Size: 18 x 11 x 2cm. 

 

34. Suitcases: Diet Coke branded, trolley in PC and ABS with photo Inlay. Upper zip compartment and bottom compartment with ribbons. Including a combination lock and double tube frame. 

 

35. Personalised Cans: 300ml Diet Coke Cans personalised with submitted winner designs. 

 

36. Signed Merch: A merch bundle- including a printed signed photo of Jamie in a silver frame, as well as branded towel, beach bag, goggles and swimming hat. 

 

37. Signed Merchandise Bundle;

  • Diet Coke Box: 33 x 25 x 11cm 
  • Silver Photo Frame with Signed Photo of Jamie Dornan: 29.7 x 21 cm 
  • Diet Coke Bath Towel: 85 x 200cm 
  • Diet Coke Beach Bag: 55 x 15 x 39cm 
  • Diet Coke Swimming Goggles: 5 x 4 x 12cm 
  • Diet Coke Swimming Cap: 53-63cm 

 
38. 1030 prizes available:  

 

 

Draw Dates 

 

Mason Jars 

 

Ice Cube Trays 

 

Suitcases 

 

Personalised Cans 

 

Signed Merch 

 

Total prizes per week 

 

Draw 1 (11.08 – 18.08.25) - 18.08.25 

 

33 

 

33 

 

33 

 

67 

 

5 

 

171 

 

Draw 2 (18.08 – 25.08.25) - 25.08.25 

 

33 

 

33 

 

33 

 

67 

 

5 

 

171 

 

Draw 3 (25.08 01.09.25) - 01.09.25

 

33 

 

33 

 

33 

 

67 

 

5 

 

171 

 

Draw 4 (01.09 -08.09.25) – 08.09.25 

 

33 

 

33 

 

33 

 

67 

 

5 

 

171 

 

Draw 5 (08.09 – 15.09.25) – 15.09.25 

 

34 

 

34 

 

34 

 

66 

 

5 

 

173 

 

Draw 6 (15.09 – 22.09.25) – 22.09.25 

 

34 

 

34 

 

34 

 

66 

 

5 

 

173 

 

Total 

 

200 

 

200 

 

200 

 

400 

 

30 

 

1030 

 

Grand Prize Draw  

39. 3 x £5k Cash prizes 

Mop Up Draw  

40. 1 x 330ml Personalised Diet Coke Can  

Winner selection and notification  

41. All valid entrants will receive confirmation after entry via an onscreen message/confirmation of win. For the Grand Prize draw entrants, the entry will be forwarded to the draw.

 

42. To ensure effective and efficient fulfilment of the prizes, contact and response dates will be strictly adhered to. 

Main Promotional Period – Instant Win App 

43. Instant Win App winners will be notified via an onscreen message immediately after entry and confirmation of their prize will be sent a confirmation email within 7 working days (using the email address submitted upon entry) to confirm their win (subject to verification) and send electronically details of their vouchers to redeem within the time specified.

 

44. The Promoter will make reasonable efforts to contact the winners and send their electronic voucher prizes. Bounce back emails or inaccurate information will result in the Promoter forfeiting the prize. If a winner has not been contacted or if a selected winner is ineligible, otherwise in breach of these Terms and Conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to withdraw the prize and to forfeit this origin win. Winners should retain their notification email message until their win has been verified.

 

45. All Instant Win prizes will be delivered via email within 7 working days of initial contact.  

 

Main Promotional Period – Weekly Prize Draw 

46. During the promotion, those consumers who chose to design their can and enter a weekly prize draw will be entered based upon the date and time of entry. Entry draws will take place via an independently audited and verified prize draw programme. See details of the breakdown of entry periods and corresponding weekly prize draw above. 

 

47. All valid entrants will receive confirmation after entry via an onscreen message. 

 

48. Winners only, however, will be sent a confirmation email (using the email address submitted upon entry) to confirm their win (subject to verification) within 2 working days of the relevant draw taking place. 

 

49. During the promotion, those consumers who chose to enter the weekly prize draws will be entered based upon the date and time of entry. Entry draws will take place via an independently audited and verified prize draw programme. See details of the breakdown of entry periods and corresponding prize draw above.

 

50. Prizes are strictly non-transferable and must not be sold, auctioned nor advertised for sale whether on the internet, in newspapers or elsewhere. Any person found in breach of this term will be disqualified from participating. No cash alternatives or other alternative prize will be available in whole or in part, except in the event of circumstances outside the reasonable control of the Promoter, whereby the Promoter reserves the right to substitute the prizes with prizes of equal or greater value. The prize will only be awarded directly to the Winner.

 

51. The Promoter will make reasonable efforts to contact the winners, and then after successful contact, to receive the relevant information to allow fulfilment of the claim and arranging the prize dispatch. A reminder email will be sent out to winners until they either redeem their prize in full within the dates / timings specified or the Promoter forfeits the prize due to time limit being exceeded when due to these time constraints reserves will be contacted. Inaccurate information may result in the prize being forfeited. If a winner has not responded to notifications after 7 working days, the deadline specified or if a selected winner is ineligible, otherwise in breach of these Terms and Conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to withdraw the prize and to forfeit this origin win and to reallocate the prize, if possible, to the reserve drawn next in line in the draw. Winners should retain their notification email message until their win has been verified. The reserve winner contacting process will continue until a reserve has been contacted for any outstanding prize or the time to fulfil the prize has been exhausted. Any prizes that have not been claimed after this reserve process and if time doesn’t allow further contacts the prize will be withdrawn from the promotion. Entrants are encouraged to monitor their email account during this time in case they are a winner.

 

52. The winners will have been requested in the email sent to provide additional information within 14 working days including their address via a secure link to start the verification process. During the offline claims process, once verified, winners will receive a further confirmation email informing them that their prize will be with them within 28 working days of the date of verification. It is the responsibility of entrants to check junk/spam folders to ensure they are in receipt of any communications.

 

53. The prizes will be fulfilled by post. All prizes will be dispatched within 28 working days of the confirmation of each winner’s additional information, including postal address and any other information required.

 

54. The Promoter accepts no responsibility for failed delivery due to provision of incorrect contact details. Any prize that is returned undelivered will be assumed unwanted and the Promoter reserves the right to re-allocate, if time permits, using the same process referred to above in these Terms and Conditions.

Grand Prize Draw 

55. The winners will be drawn at random from all Valid entries auto-entried from the Instant Win App or Weekly prize draws entries, via an independently audited and verified prize draw selection process. The Winners will be contacted within 2 working days of the draw taking place by email with details of the next steps and claim process so that the Cash prize can be confirmed / verified and arranged. 

 

56. The Promoter will make reasonable efforts to contact the winner and then after successful contact, to receive the relevant information to allow fulfilment of the claim and arranging the prize dispatch. Regular reminder emails (up to 3) will be sent out to Grand Prize winner until they either redeem their prize in full or the Promoter forfeits the prize. Inaccurate information may result in the prize being forfeited. If a winner has not responded to notifications after 14 working days or if a selected winner is ineligible, otherwise in breach of these Terms and Conditions, or unable to take up the prize for any other reason, the Promoter reserves the right to withdraw the prize and to forfeit this origin win and to reallocate the prize to the reserve drawn next in line in the Grand Prize draw and the process above will be followed. Winners should retain their notification email message until their win has been verified.

 

57. Winners must have a UK Bank account to receive their prize.

 

58. The cash prizes will be fulfilled via Secure; BACS transfer to the nominated bank account. 

Mop Up Draw  

59. Valid entries submitted outside the Main Promotional as detailed will be entered into a Mop Up Draw only.

 

60. This additional Mop Up will take place under the same terms as the other draws.  

 

General Information

61. The Promoter reserves the right to verify all entries , designs  plus all winners and to block users without warning, to refuse to award a prize, withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions or any instructions forming part of this promotions entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means.

 

62. A list of the weekly draw and Grand Prize draw winners’ surnames and their counties will be available by submitting your request to the relevant page on the website: https://www.coca-cola.com/gb/en/about-us/contact-us - select the ‘I have a question’ from the first drop down, complete your details and press submit within 3 months of the promotion closing.  The promoter reserves the right to refuse any or all such requests. Should a winner object to their information being made available, they should contact the Promoter by the same link but filling in details on the winner restrictions part of the form. The promoter may nevertheless disclose the information to the relevant Advertising Standards Authority if required to do so.

 

63. The Promoter and its agents will only use personal information supplied by entrants to this promotion for the purposes of administering this promotion unless consent is received to use such information for any other purpose. 

 

64. Incomplete, illegible, corrupted entries, or those which are otherwise not in accordance with these Terms and Conditions will not be valid. The Promoter accepts no responsibility for failure to receive an entry where such failure is due to circumstances outside the Promoter’s control.

 

65. If there is any reason to believe that there has been a breach of these Terms and Conditions, or of the spirit of this promotion, the Promoter may at its sole discretion refuse to accept an entry.

 

66. Winners may be required, if they consent, to take part in reasonable publicity relating to this promotion without further remuneration.

 

67. The Promoter reserves the right to add more prizes into the main promotion. Winners only will be notified in line with these Terms and Conditions.

 

68. The Promoter's decision is final in all matters pertaining to the promotion.

 

69. In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this promotion or the awarding of prizes, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or these Terms and Conditions, at any stage, but will always endeavour to minimize the effect to participants in order to avoid undue disappointment.

 

70. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using the prize/gift, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law. 

 

71. The Promoter may at its absolute discretion disqualify any participant found to be tampering with the entry process or operation on the promotional App or to be acting in any manner disruptive to the promotion.

 

72. Sometimes, through reasons outside of the Promoters control, the Coke App (as with any App) may not be accessible. The Promoter cannot guarantee continuous, uninterrupted access to the App. No responsibility will be accepted for any difficulties in entering, claiming or any entries/claims delayed or corrupted. The Promoter will have no liability for any loss arising out of such an event.

 

73. Limitations of liability: insofar as permitted by law, neither the Promoter nor the promotional parties assume any responsibility or liability for:

  • Any faulty, incorrect, errors or failed electronic data transmissions. 
  • Communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this promotion; 
  • Inaccessibility or unavailability of the internet or the App or any combination thereof; 
  • Insofar as permitted by law, any injury or damage to participants or to any other person’s computer which may be related to or resulting from any attempt to participate in the promotion. 

  • If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect. 

74. These Terms and Conditions (and any non-contractual disputes/claims which arise out of or in connection with them) will be governed by the relevant local courts who shall have exclusive jurisdiction over any and all disputes arising out of, relating to or concerning these Terms. 

 
Data Protection: The Promoter will only use the personal details supplied for the administration of the promotion and the auditing of the entries where necessary and for no other purpose, unless we have your consent, and you have opted-in to receive future marketing communications. Your personal details will at all times be kept confidential, and in accordance with the Data Protection Act 2018. Click here for the Promoter’s Privacy Policy: https://www.coca-cola.com/gb/en/legal/privacy-policy. You can request access to your personal data, or have any inaccuracies rectified, or request deletion of data by submitting the relevant detail on the form at   https://privacyportal.onetrust.com/webform/e3ab7adf-beb9-4769-844e-c1ec4e6d17bb/f2a168c7-8bfd-4f84-bf62-f11feac5dae6. By participating in the promotion, you agree to the use of your personal data as described here. You can withdraw your consent at any time. Any data obtained via this promotion will be deleted after 3 months after the final closing date