Movement is the fourth limited-edition product to launch in GB from the Coca‑Cola Creations platform
Coca‑Cola Creations is the brand’s innovation platform delivering new product expressions driven by collaboration, creativity, and cultural connections
LONDON – February 12th, 2023: Last night, multi-talented broadcaster and radio DJ Maya Jama hosted the launch of Coca‑Cola Creations newest product, a limited-edition drink called Movement, with a moving party on Thames. The night to remember was attended by guests including Jesse Lingard, AJ Odudu, Snoochie Shy, Chunks, Poet, Tiffany Calver, Craig Mitch, Mira May and many more.
Maya and other guests partied into the early hours on a private boat, with DJs Tiffany Calver, Continental GT and DJ Corey providing the soundtrack. An assemblage of Maya’s closest friends and crew joined her throughout the evening, accompanied by a refreshing supply of Coca‑Cola Creations Movement.
Coca‑Cola Creations is the brand’s innovation platform delivering new product expressions driven by collaboration, creativity, and cultural connections. Movement is Coca‑Cola Creation’s boldest and edgiest limited-edition flavour yet and was developed in collaboration with global musical powerhouse and Grammy-award winning artist, Rosalía.
The product is inspired by the transformational power of music and comes in a bold and distinctive can intended to display Rosalía’s personality through vibrant colors, candid doodles that she hand-drew while sampling the product for the first time and the iconic Coca‑Cola Spencerian script that transforms into a sketch to capture a moment of metamorphosis.
Danny Hall, Senior Brand Manager at Coca‑Cola said, “Movement is the fourth Coca‑Cola Creations limited edition that we’ve dropped in GB, and we wanted to do something special to mark its release. Partnering with Maya Jama’s Cling Cling Presents to develop a moving party filled with music and creativity was the perfect way to launch the product and celebrate the transformational power of music.”
Coca‑Cola Creations Movement is now available for a limited time only through retailers nationwide.
Later in the year Coca‑Cola will unveil an additional limited-edition Coca‑Cola Creations product. For more information about Coca‑Cola Creations, visit www.coca-cola.com/creations.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.