A chance to win limited-edition designer Tote Bag in collaboration with London Fashion Week!


Enter between 2nd May 2024 – 2nd January 2025

Grab yourself a Diet Coke and take your break in style. Purchase any Diet Coke and gather points by uploading valid receipts in the Coa-Cola App. Use your points to enter our monthly prize draw for a chance to win a limited-edition Tote Bag. Throughout the year, we'll be releasing 2 x Designer Drops, the first from 2nd May - 2nd September 2024 and the second from 2nd September - 2nd January 2025, each Drop lasting roughly 4 months.

Working in collaboration with London Fashion Week and the designer's, 400 limited-edition Tote Bags will be released per Drop - 100 up for grabs per month!


How It Works

  1. Download the Coke App
  2. Purchase a Diet Coke and upload a valid receipt to collect points
  3. Use your points to enter the monthly draw for the chance to win a limited-edition deisgner Tote Bag*



Drop One in collaboration with Ahluwalia


Multi-award-winning label Ahluwalia was launched in 2018 by Priya Ahluwalia. Ahluwalia represents the intersection between near and far, past and present.

The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include books, films and now a limited-edition Diet Coke inspired Tote Bag in collaboration with the brand and London Fashion Week. Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more. Ahluwalia is available on Ahluwalia.world.

Get the Coca‑Cola App here

Download the app and enter for your chance to win amazing prizes.*

Enter between 2nd May 2024 - 2nd January 2025!

GB, 18+ Buy, scan receipt and download Coke App. Open 09:01 02.05.24- 09:00 02.01.25. Purchase of Diet Coke req’d. Scan valid product purchase receipt from participating outlet to receive a coin for a chance to win in monthly prize draws. Prizes available monthly are 100 x ltd. edition Diet Coke x London Fashion Week designer tote bags. Design/designer change after 4 months. Max 100 entries/person/per design, 200 entries in total. Max 1 win/person/tote bag design. Excl. apply. Full T&Cs: coke.co.uk/app/dietcoketote Promoter: Coca-

Cola Great Britain, 1A Wimpole Street, London W1G 0EA