Coca‑Cola Inspires Fans to Imagine the Future with Launch of New Limited-Edition Coca‑Cola Creations Flavour and AI Experience
Coca‑Cola’s first ever flavour co-created with human and artificial intelligence drops alongside an AI-powered experience, inspiring the endless possibilities of an optimistic future
London, (September 12, 2023) – Today, Coca‑Cola launched Coca‑Cola 3000 Zero Sugar, a new limited-edition flavour that gives fans the unique opportunity to taste a Coca‑Cola from the future. Coca‑Cola 3000 Zero Sugar is the latest limited-edition release from the brand’s innovation platform, Coca‑Cola Creations.
Coca‑Cola 3000 Zero Sugar is a co-created futuristic flavour developed by tapping into both human and artificial intelligence to understand how fans envision the future through emotions, aspirations, colours, flavours and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire the unique taste of 3000.
Coca‑Cola 3000 Zero Sugar features a futuristic packaging design including colourful, bright and optimistic tones. Also co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and colour changes that emphasise a positive future.
The drop also includes an incredible new AI-powered experience that will give fans an unexpected and exciting perspective of the year 3000. By scanning the Coca‑Cola 3000 can, fans will be taken to the Creations Hub where they can use the customised 3000 AI lens to gain a glimpse into the future and meet their futuristic selves, empowering a generation to taste, meet, talk to and wear their future like never before.
“Our ambition for Coca‑Cola Creations is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca‑Cola, we want to celebrate everyone’s idea of what the future might look like,” said Oana Vlad, Senior Director, Global Strategy at The Coca‑Cola Company. “With the help of AI-powered technology, Coca‑Cola 3000 Zero Sugar imagines how a Coca‑Cola from the future could taste and introduces innovative experiences to explore the future.”
Coca‑Cola 3000 Zero Sugar is available in selected retailers across GB.
For more information about Coca‑Cola® Creations, visit www.coca-cola.com/creations.