Coca‑Cola Creations is excited to release its latest limited-edition flavour - Dreamworld.

• Dreamworld is the latest limited-edition release from the brand’s innovation platform – Coca‑Cola Creations. The fantasy flavour brings to life the playfulness and brightness of dreams
• By scanning the QR code on the can or bottle, Dreamworld fans can also explore an alternative dimension via the Coca‑Cola Creations Hub
• Coca‑Cola’s Dreamworld will be brought to life through a digital-led, dream-like campaign featuring collaborations with DRESSX, the world’s largest digital fashion platform, and electronic dance music festival, Tomorrowland

Coca‑Cola Creations is excited to release its latest limited-edition flavour - Dreamworld.

Keeping the exact taste profile of the new flavour under wraps, the mystery launch of Dreamworld aims to bring to life the playfulness and brightness of dreams - the entire experience will have you wondering if things are real or a dream!

Tapping into the power of the subconscious and vivid dream states, the new Coca‑Cola Creations flavour invites fans to discover the magic in ordinary moments and dream with their eyes wide open. The new creation comes in distinctive packaging, transforming the iconic Coca‑Cola® can with whimsical shapes and electric colours to create dream-like optical illusions.

To provide fans with an exclusive experience, Coca‑Cola has partnered with the world's largest digital fashion platform, DRESSX, to offer a Dreamworld-inspired, digital wearable collection for the metaverse that will be available for download as a shareable outfit of the day. “There’s no better way to bring the fantasy of dreams to reality than with Coca‑Cola Dreamworld and our exclusive wearable collection,” said Daria Shapovalova, DRESSX CEO and co-founder. “We’re thrilled to partner with Coca‑Cola and engage fans in a truly imaginative and exciting way!” added Natalia Modenoca, DRESSX COO and co-founder.

The fantastical campaign will also feature the launch of the Coca‑Cola Dreamworld AR Music Experience, an augmented reality music experience dreamt up in collaboration with electronic dance music festival brand, Tomorrowland. For this epic music experience, fans can simply scan a Coca‑Cola Dreamworld can or bottle to access the digital Coca‑Cola Creations Hub, where they will be transported into a full 3D virtual AR music experience hosted by an avatar DJ spinning dreamlike tracks.

The campaign will debut with a variety of digital experiences, including Dreamworld-inspired Snapchat lenses and backdrops, and exclusive content that can be accessed via www.cocacola.com/creations

Coca‑Cola Dreamworld will be available to purchase at all major UK retailers in a Zero Sugar version.

Available to purchase for a limited time only, in participating stores nationwide, Coca‑Cola Dreamworld is available in a 250ml can with an RRP of 77p.  

#CocaColaCreations #CocaColadreamworld #RealMagic

-ENDS-

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.