Celebrating the brand’s mystery flavour with drag icon Victoria Scone and an event bubbling with clues! Have you got the flavour??
London 12th April 2023: FANTA has sashayed into its fourth year of #WhatTheFanta, getting the nation guessing by releasing a mysterious limited edition Fanta drink with no explanation of its taste. This year’s peculiar purple liquid has got Fanta fanatics frolicking to unmask its flavour, so to help them on their way, Fanta has launched the Fabulous Flavour Hunt, giving tips and tricks via protagonist Gloria on @FantaGB_Ireland and by scanning the QR code on pack.
But the brand hasn’t stopped there in helping hungry hunters on their mission, dropping more hints at today’s #WhatTheFanta Fabulous Flavour Hunt Brunch!! Try and say that three times fast! The brand took over iconic drag location Blame Gloria for the ultimate immersive #WhatTheFanta experience. We’re talking brunch, bingo, performances, and taste tests galore, all mixed in with some huge clues (and some purple herrings)!
Hosted by the inimitable Victoria Scone (hint to Flavour Hunters: Even Victoria herself could be a clue!) the brunch featured a set from DJ Milk Shandy, a Big Bubbly Bingo hosted by Envy The Queen and Kyran Thrax, all topped off with an effervescent performance from Victoria Scone, who got the crowd of media and influencers giving their best guesses, all while tickling those tastebuds with Fanta’s latest fizzy fancy.
Commenting on the event, Charlotte Walsham, Brand Manager at FANTA GB said; “Fanta is all about fun and frivolity and today’s event was a perfect representation of our #WhatTheFanta campaign this year- bubbling with fun and a hint of tongue-in-cheek sweetness that only a fruity drink like Fanta can pull off. We hope it has helped some of our Fabulous Flavour Hunters on their mission, although I’m not allowed to say whether anyone’s guessed correctly so far!”
All will be revealed in June when #WhatTheFanta’s secret flavour will be divulged. Until then, keep guessing Hunters!!
Available to purchase for a limited time only from stores nationwide and online, #WhatTheFanta is available in 330ml priced marked cans plus 500ml and 2L rPET bottles.
@FantaGB_Ireland on Instagram
‘WTFanta’ and ‘FANTA’ are registered trademarks of The Coca‑Cola Company.
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ABOUT THE COCA-COLA COMPANY
Coca‑Cola Great Britain is responsible for marketing 13 brands and over 55 products to consumers across Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. The Company is committed to a World Without Waste. All its packaging is recyclable, and it has a global goal to collect and recycle every one of its bottles or cans by 2030.